Example: A simple questionaire design with built-in screening device

親愛的學員，您好：
娛樂服務業國際化經營學程之『39小時職場相關通識教育課程』，終於完成了。非常感謝 教師與學員的投入。希望這次的活動能讓 您有個豐碩的收穫。渴望能將 您的寶貴指正與回饋，併入結案報告中，謝謝您！
學程主持人衛忠欣謹代表 文藻外語學院國際企業系敬上2007.12.13

 第1至4題，請打勾單選

非常滿意、滿意、尚可、失望、很不滿意

1.教師的授課內容與數位化教材之銜接度與廣度
2.整體而言，您對教師的教學熱忱是否滿意？
3.您對這39小時之主題安排是否滿意？
4.與本校通識教育課程相比，您對這39小時職場通識課程

 第5至7題，請參閱課程表
5.請努力回想，寫出 您未到課之課程名稱、日期。務必略述理由！

6.寫出最令 您滿意的課程名稱、日期 (列出0~3門)。務必略述理由！
7.寫出最令 您失望的課程名稱、日期 (列出0~3門)。務必略述理由！

8.其他意見、建議與指正

填寫人姓名 (optional)

再一次感謝 您的填寫

娛樂服務業國際化經營學程39小時職場相關通識教育課程 課表 (finalized)

Nov. 8 生涯規劃 衛忠欣講授 (代課)
Nov. 12 生涯規劃 梁馨科講授
Nov. 15 職場新鮮人法律須知 吳德華講授
Nov. 19 and Nov. 22 形象包裝 衛忠欣講授
Nov. 23 職涯管理 蔡正飛講授
Nov. 26 and Nov. 29 職場禮儀與倫理 衛忠欣講授
Nov. 30 企業形象與美學 黃壬來講授
Dec. 3 and Dec. 6 多媒體製作入門 李書政講授 (代課)
Dec. 10 職場英文 劉俊裕講授
Dec. 13 職場英文 衛忠欣講授 (代課)


***********************************************************************
Results on questions 6, 7, and 8. [留意填寫人之觀點成熟度與差異性 -- the sample size is only 9]
6.寫出最令 您滿意的課程名稱、日期 (列出0~3門)。務必略述理由！
11/15 職場新鮮人法律需知 --- 內容活潑生動，有趣
11/15 職場新鮮人法律須知 --- 上課活潑有趣
11/15 職場新鮮人法律須知 --- 很不錯的基本常識
11/15 職場新鮮人法律須知 --- 活潑生動
11/19 形象包裝 --- 學到很多東西
11/19、22 形象包裝 --- 非常實用
11/19、22 形象包裝 --- 可以學到許多正式場合的穿著和美姿美儀
11/19、22 形象包裝 --- 實用。了解如何在職場上包裝自己來為自己增加優勢
11/23 職涯管理 --- 清楚了解在職場中應如何規劃及充實自我能力與技能
11/26 職場禮儀與倫理 --- 內容充實且上課方式活潑有趣
11/26、29 職場禮儀與倫理 --- 很實用
11/30 企業形象與美學 --- 藉由廣告講解，課程更生動有趣
11/30 企業形像與美學 --- 了解未來產業主流及如何包裝企業形象及門面
12/03、06 多媒體製作入門 --- 有趣
12/03、06 多媒體製作 --- 對於電腦必備技術更熟練，學到不少，且實際操作
12/03、06 多媒體製作入門 --- 學到很多有關ppt和movie maker的東西，內容很有趣
12/10 職場英文 --- 採圓桌式上課，老師與學生無距離感更親切
12/10 職場英文 --- 上課方式很特別，設備先進
12/13 職場英文 --- 學到許多會議基本英文用法，有提升職場常識與知識
12/13 職場英文 --- 實用

7.寫出最令 您失望的課程名稱、日期 (列出0~3門)。務必略述理由！
11/15 職場法律須知 --- 內容普遍為基本常識，且空洞不紮實，花三小時上課
只有三十分鐘為精華片段
12/03、06 多媒體製作入門 --- 內容太過簡單，沒起伏
12/03、06 多媒體製作入門 --- 內容太過簡單使上課缺乏動力
11/26、29 職場禮儀與倫理 --- 內容雜亂，太多不一樣的資源
12/06 多媒體製造入門 --- 所教的軟體，已經學會感到無聊

8.其他意見、建議與指正：
*希望課程能再吸引人一點
*怎麼有的老師對於此課程未來出入的說法不太一樣，是否訊息不對稱？讓我有點不知所措

Will WE ALL graduate in summer 2008?

為就業學程的「形象包裝」授課自拍

Taking my own photo for the purpose of teaching "Workshop on Professional Image" on 11222007.
當老師的，一定得以身作則。

Solution to Midterm -- Microeconomics F2007

★★★ Solution to Midterm Examination (International Business, WUCL) ★★★
Fall 2007 Instructor: 衛忠欣 (Jong-Shin Wei)
個體經濟學(Microeconomics) (07)342-6031 ext.6222
93001@mail.wtuc.edu.tw http://www.wtuc.edu.tw/ib

November 13, 2007
Open books/notes exam. 105 points in 60 minutes; absolutely no talking nor borrowing items during exams. 可使用自己的資料、字典或翻譯機。行動電話若響起，該生扣十分、以強調基本禮貌。3:10 pm ~ 4:10 pm, Wednesday, November 14, 2007. Watch your time and good luck! 務必工整扼要、依序作答。Watch your time and have fun!
Part One: Multiple choice questions. [By multiple choice in an English-speaking academic environment, we mean that you must choose the most appropriate one from 4 alternatives. I did encounter some less intelligent folks who confused it with “複選題”. 依慣例，答錯不倒扣！平均每題不該超過2分鐘。] 75 points
1. An economy consists of three people: Andy, Bill, and Cindy. There are two consumption goods. Andy cares about good one only. Bill cares about both goods but prefers consuming the same amount of both goods to consuming at the unequal amount. Cindy has no preferences over those goods but only wishes Andy to be happy.
(A) The utility function of Andy can be U(x, y) := x2;
(B) The utility function of Andy can be U(x, y) := x + y;
(C) The utility function of Bill can be U(x, y) := Max{x, y};
(D) The utility function of Cindy can be U(x, y) := x - y.
Ans: A. [Recall lectures]
2. [continued from question 1] If each consumer has 10 dollars in budget. Prices are given as P1 = 1 and P2 = 2.
(A) The optimal consumption decision for Andy is (0, 10);
(B) The optimal consumption decision for Bill is (5, 5);
(C) The optimal consumption decision for Bill is (10/3, 10/3);
(D) None of the above is correct.
Ans: C. [Solving x + 2y = 10 and x = y yields (10/3, 10/3).]
3. [continued from question 1] Suppose that Andy and Bill do not know whether Cindy cares about Andy or cares about Bill. Of course, Cindy knows her own preferences. How will Cindy signal?
(A) Yelling “I love you” to Andy;
(B) Purchasing 10 units of good one;
(C) Purchasing nothing at all;
(D) Sitting next to Andy.
*Ans: B. [Recall lectures. 教師的題庫 (test bank) 是不會有這種靈活題目的。]
4. [continued from question 2] What do we know about budget lines?
(A) All three consumers have the same budget line;
(B) Andy’s budget line is given by 2x + y = 10;
(C) Bill’s budget line is given by 2C1 + C2 = 10;
(D) Cindy’s budget line is given by x + 2y ≦ 10.
Ans: A. [Recall lectures]
5. Which of the following is not the reason for male toads (in Frank's text) to croak?
(A) Female toads can not see how big male toads are;
(B) Other male toads can not see how big male toads are;
(C) Croaking is a signal telling others the size of the toad;
(D) Toads must croak before staring a fight.
Ans: D. [Recall lectures]
6. Frank’s toad story illustrates
(A) the problem with information asymmetry on the part of all female toads only;
(B) the problem with information asymmetry on the part of all male toads only;
(C) the problem with information asymmetry on all toads;
(D) the problem with market failure.
Ans: C. [Why not (D)? Since there is no market for toad-mating, we cannot talk about market failure per se.]
7. Examples of cheap talk do not include
(A) “Untie me and let me go home, please. I won't report to the police. You already have my nude photos;”
(B) “I always practice safe sex. Let's get down to it;”
(C) “I will kill myself if I ever lie to you;”
(D) “If you study harder, you will pass the course.”
Ans: A. [Recall lectures]
8. [Credit: Inspirations came from a conversation with Claire, Linda, and Peggy.] 如果學務處要知道「那一個系學會完全沒有投入文藻週活動」，應該如何？
(A)在校園隨機抽問300位學生；
(B)在e-learning platform隨機匿名抽問300位學生；
(C)發電子郵件請教所有的系主任；
(D)召開檢討會，要求每位系學會會長必須出席。
Ans: D. [Common sense]
9. Which of the following meets the “costly-to-fake principle” but fails the “full-disclosure principle”?
(A) Having an expensive treat on the first date to show how serious you are;
(B) Marrying your boyfriend to prove that you love him dearly;
(C) Duplicating your car key and giving it to your boyfriend to show your trust;
(D)買情人裝給男朋友穿。
*Ans: B.
10. Which of the following meets the “full-disclosure principle” but fails the “costly-to-fake principle”?
(A) 在大腿以刺青刻上女友的名字;
(B) 自願幫老師天天買午餐;
(C) 借筆記給女朋友影印;
(D) 買情人裝給男朋友穿。
Ans: C.
11. 阿土伯打電話給總經理：「別的應試者，都面試至少10分鐘。我家寶貝女兒阿花，不到七分鐘就出來啦。搞什麼鬼嘛！」總經理該如何回應？
(A) 面試提前結束，是人事主管在釋放訊號；
(B) 對不起，我們程序失當，下週六重考一次；
(C) 如果問答順暢，用不到10分鐘；
(D) 是您家小姐在釋放訊號啊。
Ans: C. [啟示：不要無限上綱，大小事情都硬套上『訊號』。]
12. Which of the following does not make sense?
(A) 台灣大學的教授，較不會在授課大綱上，註明自己擁有博士學位；
(B) 排名末尾的學校的教授，如果有博士學位，多會註明自己擁有博士學位；
(C) 大學校長在報紙投書時，應該註明自己擁有博士學位；
(D) 高中生參加全國科學展，不該陳列準備階段的生活照。
Ans: C. [Slide no.16, lecture 2]
13. Often college professors are working hard to get papers published. This has little or nothing to do with the fact that
(A) they are signaling their quality;
(B) they simply cannot teach well;
(C) it is hard to evaluate teaching effectiveness;
(D) college administrators let the external peer review help them evaluate professors.
Ans: B.
14. 假設全班同學都無法完成 Assignment One，教師仍然要區分優劣作品。妳/你應該
(A) find some native speaker to polish your letters before you turn it in;
(B) provide the original communication evidence as soon as possible;
(C) open a Word document and make up the reply;
(D) write a nasty letter to those who have not responded.
Ans: B.
15. Let your budget line be 3x + 2y = 10 and your utility function is U(x, y) = (x + y)2.
(A) Your preferences cannot be of the perfect substitution nature;
(B) You may not act as a price-taker;
(C) Your marginal rate of substitution between good X and good Y is 1.5;
(D) Your will buy 5 units of good Y.
Ans: D. [Recall lectures]

Part Two: Analytical or short-essay questions. [注意字體工整、邏輯順暢與不要出現錯別字或注音(與火星文)！如果字跡難以辨認，視同未答。畫蛇添足、答非所問、不知所云、自曝其短，將不利得分。教師也有權公告具有特色之作答。] 30 points
16. [5 points]
Recall what you wrote on Assignment 2 (about your profile). Carefully point out where in that assignment you “signaled your characteristics (or merits)”. Explain briefly. Of course, you will get zero if you have not turned in your Assignment 2.

17. [5 points]
Recall the on-line auction experiment we conducted on Nov. 7, 2007. Suppose that five people (called bidders) participate in an English auction. Their privately known reservation prices (as potential buyers) are: 100 (dollars) for bidder 1, 150 for bidder 2, 200 for bidder 3, 200 for bidder 4, and 250 for bidder 5. The auctioneer announces (1) each bid incremental must be 5, 10, 15, …. (i.e., 5的倍數) and (2) the auction starts at 50. What follows is the log of bidding process.
Bidder 2: 60
Bidder 1: 65
Bidder 2: 70
Bidder 3: 75
Bidder 4: 90
Bidder 2: 100
Bidder 5: 180
Bidder 4: 190
Bidder 3: 195
Bidder 4: 200
Bidder 5: 220
The winner is bidder 5.
Based on the above information, find the most intelligent (and rational) bidder and the least intelligent one. Briefly explain why you make such choice.
Ans: Bidder 1 is not aggressive. Bidder 2 bids quite rationally. Bidders 3 and 4 are doing fine but bidder 3 does not seem to closely follow the bidding game for some time. Finally bidder 5 truly will regret because that he could have bid 205 to win the auction. The difference between 220 and 205 (i.e., 15) is referred to as the winner’s curse in the literature. To sum up, we can say that bidders 2 and 4 are the most intelligent (and rational) bidders; bidder 5 is the least intelligent bidder.

18. [20 points] 簡答題 [Hint: Think like an economist.]
(i)就經濟學的觀點，學校該如何確定學生認真填答教學評量？如何找出真正的好老師，而不是「對學生好的老師」？
Ans: Generally speaking, students have little incentive to seriously answer those questionnaires. Cannot blame them as they barely have any idea about what this task is for, let alone getting access to those evaluation results. [現在學校辦的大小活動，還有一堆炒冷飯的碩、博士生，也喜歡一窩蜂的要求滿意度問卷，既無填答誘因，也無法保證彙整過程的公信力。我自己也常逆向操作或亂填，測試主事者的智慧。] 教務主管直接了解每位教師的授課情形，成本確實太高。依賴學生來評量，確有其重要性。因為「教師音量大小」、「教師是否上課遲到」、「教師是否親自監考」，這一類的正確資訊，教務單位很容易取得。只要在教學評量問卷上，分散置入此類問題，再對照真實資訊，系統即可篩選掉「情緒性、報復性的填答者」。當然，有作為的資教或電算中心，還可以藉由系統設計，追蹤每位學生在每門課的期中考成績、給教師的評量、期末考成績。分析學生在不同年級(time series)、不同課程(cross section)、系列課程之學習情況與主觀感受。學生如果知道有此機制，應該會較認真填答。耳朵靈光的資深教師，不難有以下的經驗：一位同學每學期都會向不同老師私下表示，這是我遇到最難的課！This is the toughest course I have ever had! 如何找出真正的好老師？除非落實教學實況的透明化、學校能夠區分用功的學生的回饋與打混的學生之意見、認真的學生或是傑出校友能夠建言，現階段由教師的研究績效(假外界專家之手，即同儕評鑑)來評比，也算是次佳解之一吧。

(ii)學校為何不直接公告每位專、兼任教師的教學評量，來幫助學生辨識真正的好老師、也可提供選課參考？
Ans: 頭腦清楚的學校主事者，應該知道無法確保學生認真填答，所以不能單以教學評量，來排序教師的教學表現、甚至開鍘。但是，為了應付(或配合)家長的要求、立委的指責、輿論的關愛，不得不行禮如儀，還要依此辦理優良教師選拔等活動。更諷刺的是，主事者以尊重隱私為由，讓學生完全不知評量結果，當然缺乏認真填寫的誘因。主管教務者，與教師們正處於一種「策略性模糊」的均衡狀態。如果直接公告每位專、兼任教師的教學評量，勢必將喚醒不少獅虎，擴大教師對「評量教學績效」之檢討呼聲。當然，教師以easy grade『換取』較佳的評量分數、爭取選課人數，此類問題，勢必會擴散、加深。
[Any resolution? 如果大多數教師，直接把自己的教學評量，大剌剌地張貼於網頁，會有何衝擊效應呢？]

(iii)一門「教師認真授課、學生嚴肅學習」的課程，該如何釋放訊號，以便與「教師敷衍打混、學生迷糊過關」的課程，有所區隔？
Ans: If the former group is relatively small but not negligible as compared with the latter group, then surely I will recommend professors in the former group to try their best to make all lecture notes, exams and solutions available to the general public, which is consistent to the signaling theory. They can also design courses such that shirking students who got easy grades from courses belonging to the latter group will have a hard time to catch up. Lessons will be well taken. Tough grading is fine as long as those who do relatively well will receive good grades from those serious professors. However, if the former is overwhelmingly dominated by the latter, we have the doomsday.

(iv)假設一位高職生面臨兩所學校，很難決定究竟應申請那一所。其中一所學校在網頁標榜：本校教師的教學評量平均值為4.2 (依據5分量表；5分係最佳)；另一所學校則不提此類資料。這位高職生該選那一所？何故？
Ans: Of course, it is the latter! To the best of my knowledge, nowadays most universities and colleges alike claim that the average teaching evaluation statistics is above 4 (on the 5-point scale). [Ironically, when the Ministry of Education ranks or accredits universities, this data plays no role for obvious reason.] If University A publicizes such information, it does not really work as signaling. Instead, it might very likely lure people to think: “Is the procedure of obtaining such data transparent and unbiased?” or “Will having 4.5 in a mediocre place be as good as getting 3.5 in some better school?” This is why you will never see elite schools such as MIT, Stanford, Chicago, and Yale brag that their average teaching evaluation statistics are high. Too bad that many university administrators here never open their mind to learn.

(放棄智慧財產權；歡迎全貌下載流傳。)

Solution to Midterm -- Introductory Calculus F2007

★★★★ Solution to Midterm Examination (International Business, WUCL) ★★★★
Fall 2007 Instructor: 衛忠欣 (Jong-Shin Wei)
微積分(Introductory Calculus) (07)342-6031 ext.6222
93001@mail.wtuc.edu.tw http://www.wtuc.edu.tw/ib

November 13, 2007
Closed books/notes exam. 104 points in 70 minutes; absolutely no talking nor borrowing items during exams. 可使用自己的字典或翻譯機。行動電話若響起，該生扣十分、以強調基本禮貌。10:10 am ~ 11:20 am, Tuesday, November 13, 2007. Watch your time and good luck! 務必工整扼要、依序作答。Watch your time and have fun!
Part One: Multiple choice questions. [By multiple choice in an English-speaking academic environment, we mean that you must choose the most appropriate one from 4 alternatives. I did encounter some less intelligent folks who confused it with “複選題”. 依慣例，答錯不倒扣！平均每題不該超過100秒。] 80 points

1. Let the market demand curve be given by P = -0.01Q2 - 0.2Q + 8; the market supply curve be given by P = 0.01Q2 + 0.1Q + 3, where P is the price and Q is the quantity. At market equilibrium, quantity demanded equals quantity supplied.
(A) The equilibrium price is 10;
(B) The equilibrium price is 5;
(C) The equilibrium quantity is 25;
(D) None of the above is correct.
Ans: B. [See p.83, text.]
2. [continued from question 1]
(A) The market demand function is P = f(Q) := -0.01Q2 - 0.2Q + 8;
(B) The market supply function is P = f(Q) := 0.01Q2 + 0.1Q + 3;
(C) Market demand curve and market supply curve only intersect once;
(D) The slope of demand curve is a negative constant.
Ans: C. [Straightforward]
3. If the graph of a function on the x-y place is simply the 45-degree ray starting at (0, 0), then
(A) the function must be f(x) := x for all non-negative reals;
(B) the function must be a constant function;
(C) the function must be f(x, y) := x + y;
(D) the function must be f(x) := 1/x for all positive reals.
Ans: A. [Trivial]
4. If the graph of a function on the x-y plane is the set {(0, 0), (1, 1), (2, 2), (3, 3)}, then
(A) the function must be f(x) := x for all non-negative reals;
(B) the range (set) of this function can be the set of all reals;
(C) the image set of this function must be the set of non-negative reals;
(D) the image of f at 4 is 4.
Ans: B. [Recall lectures]
5. The set {(1, 2), (3, 4), (5, 1)}
(A) can not be a graph;
(B) can not be a domain;
(C) can not be a range (set);
(D) is a subset of the plane.
Ans: D. [Recall lectures]
6. On the plane, consider two circles with different centers but with the same radius 3.
(A) they can only intersect once;
(B) they can only intersect twice;
(C) they can not intersect;
(D) the area inside each circle is 9.
Ans: D. [Trivial]
7. Connecting points (2, 0), (0, 2), and (2, 4) to get a triangle.
(A) the area within the triangle is 6;
(B) the area within the triangle is 8;
(C) the length of the boundary is 4(1 + 20.5);
(D) None of the above is correct.
Ans: C. [The area within the triangle is 4; the length of the boundary is 2(22 + 22)0.5 + 4.]
8. 4x(x + 1)0.5 – 2x2(0.5)(x + 1)-0.5 =
(A) (x + 1)0.5;
(B) x(x + 1)0.5(3x + 4) ;
(C) x(x + 1)-0.5(4x + 3) ;
(D) x(x + 1)-0.5(3x + 4).
Ans: D. [Straightforward ; p.13, text]
9. Let a and b be real numbers. The distance between a and the origin (i.e., 0) adds the distance between b and 0 must be no smaller than the distance between a + b and 0.
(A) This is called 畢氏定理；
(B) This is called 三角不等式；
(C) This is called 柯西定理；
(D) This is called 白努利不等式。
Ans: B. [p.5, text]
*10. Consider an equation ax + by = c, where a, b, and c are real numbers as parameters.
(A) This equation may have no solution;
(B) This equation may have (0, 0) as the unique solution;
(C) This equation can not have infinitely many solutions;
(D) This equation may have (1, 1) as the unique solution.
Ans: A. [Consider the case where a = b = 0 yet c ≠ 0.]
11. Consider an equation ax + by = c, where a, b, and c are real numbers as parameters. If it is a line with slope -1, then we must have
(A) a = b ≠ 0 and c ≠ 0;
(B) a = b > 0 and c ≠ 0;
(C) a = b and abc ≠ 0;
(D) a = b ≠ 0.
Ans: D. [By -a/b = -1 we know a = b ≠ 0. It goes thru the origin if and only if c = 0.]
12. Consider an equation ax + by = c, where a, b, and c are real numbers as parameters. If it is the graph of a function f: R → R on the x-y plane, we must have
(A) a ≠ 0;
(B) b ≠ 0;
(C) ac ≠ 0;
(D) bc ≠ 0.
Ans: B. [f(x) := c/b - ax/b.]
13. The equation representing a line going thru points (1, 2) and (3, 4) is
(A) x + y = 3 ;
(B) 2x - y = 0 ;
(C) x - y = 1 ;
(D) x - y = -1.
Ans: D. [It follows immediately from (y - 2)/(x - 1) = (4 - 2)/(3 - 1), yielding x - y = -1.]
14. Consider an equation ax + by = c, where a, b, and c are real numbers as parameters. If it is associated with a function f(x, y), then at each solution (x*, y*),
(A) we say that the image of (x*, y*) under f is c;
(B) we say that the image of c under f is (x*, y*);
(C) we say that the image of x* under f is y*;
(D) None of the above is correct.
Ans: A. [Recall lectures]
15. [continued from question 14] Which of the following can not be a nice economic interpretation (or meaning) of f?
(A) x and y are amount of inputs used in production;
(B) x and y are amount of consumption goods;
(C) x is price while y is quantity;
(D) x and y are amount of goods produced in an economy.
Ans: C. [For A, think about the production function; for B, think about the utility function; for D, think about the production possibility frontier (or curve). The function f(P, Q) does not mean much in economics.]
16. Let a and b be real numbers. If ∣a + b∣ < ∣a ∣+ ∣b∣, then
(A) ab < 0;
(B) ab ≠ 0;
(C) a < 0 and b < 0;
(D) None of the above is correct.
*Ans: A. [∣a + b∣ < ∣a ∣+ ∣b∣holds only when a and b are of opposite signs.]
17. Which of the following piecewise-defined functions is actually a standard function (defined by a single rule)?
(A) f(x) := -x if x < 0 and f(x) := (x)0.5 if x ≧ 0;
(B) f(x) := x if x ≧ 0 and f(x) := -x-1 if x < 0;
(C) f(x) := x3 if x ≧ 0 and f(x) := -(-x)3 if x < 0;
(D) f(x) := x2 if x ≧ 0 and f(x) := -x2 if x < 0.
Ans: C. [It is simply f(x) := x3 for all real numbers x.]
18. Which of the following best serves as an illustration of the notion of function?
(A) marriage;
(B) dating;
(C) indexing room numbers;
(D) college admission application.
Ans: C. [To see why (A) fails, think of those who are in the domain but not married. Since a person may date more than one person of the opposite sex, (B) is incorrect.]
19. Let f and g be two functions defined by f(x) := x + 1 for all non-negative reals and g(x) := x2 for all non-negative reals. The composition of g and f is
(A) (g ○ f)(x) := (x + 1)2 defined for all non-negative reals;
(B) (g ○ f)(x) := x2 + 1 defined for all non-negative reals;
(C) (g ○ f)(x) = (f ○ g)(x) defined for all non-negative reals;
(D) (f ○ g)(x) := (x + 1)2 defined for all non-negative reals.
Ans: A. [(g ○ f)(x) := g(f(x)) = (x + 1)2 defined for all non-negative reals; (f ○ g)(x) := f(g(x)) = x2 + 1 defined for all non-negative reals.]
*20. Let f and g be two functions defined by f(x) := x2 for all reals and g(x) := x-2 for all non-zero reals. The domain of the composition of g and f is
(A) the set of real numbers;
(B) the set of non-zero real numbers;
(C) the set of positive real numbers;
(D) the set of non-negative real numbers.
Ans: B. [Recall slide no.12 of Lecture 3. Each element x in the domain of g ○ f must be in the domain of f such that f(x) lies in the domain of g. This is also in your text.]

Part Two: Analytical questions. [皆是數學應用題。注意字體工整、邏輯順暢與不要出現錯別字或注音(與火星文)！如果字跡難以辨認，視同未答。畫蛇添足、答非所問、不知所云、自曝其短，將不利得分。教師也有權公告具有特色之作答。] 24 points
21. [10 points] Recall the problem with organizing kissing raised by Professor Harbaugh at the Univ. of Oregon (Lecture 1).
(i) For a class of 35 kids, exactly how many kissing must be done?
Ans: C(35, 2) = (35)(35 - 1)/2 = 595.
*(ii) Suggest a way to efficiently make all these kissing take place in a short period of time.
Ans: [I posed this entertaining yet educational puzzle on the lecture notes for you to think it over for several weeks. Now let’s see who did it and who failed to do so.] What follows is what I got after thinking for 10 minutes or so. 將學生(little girls at some French school)編號，由1到35。依據我的教學經驗，行動緩慢、興趣缺缺、聽力較差與習慣性觀望者，當然會得到較大的號碼。小女孩依號碼圍成一圓圈坐下。No.1起身，由 No.2、No.3、… 依序逐一親吻臉頰。大約在No.1走向No.4之時，No.2應起身，由 No.3、No.4、… 逐一親吻臉頰。大約在No.2走向No.5之時，No.3起身，由 No.4、No.5、… 逐一親吻臉頰。以此類推，很快地，35位小女孩將井然有序地完成此任務。當然，No.1親吻No.35的臉頰後，應該迅速由邊緣離開該圈，去喝水或洗臉之類。No.2親吻No.35的臉頰後，應該撤出該圈，去喝水或洗臉。… 此設計還有兩項特色：(1)團體的任務，不會被行動緩慢、興趣缺缺、聽力較差與習慣性觀望者所延宕；(2)積極主動的小女孩，編號較小，將可以較早離席，不必乾等。Of course, I am always open to any better solution. [During the semester break, I will mail my solution (in English) to Prof. Harbaugh and see how he thinks about it.]
Remarks:
(1) If each kiss takes 10 seconds, then my proposed procedure will take 670 seconds (slightly over 11 minutes) to complete. Can you prove it?
*(2) Any other applications or extensions? 假設有35支球隊，每兩隊要比賽一場，賽事可以同時進行。如果採用上述流程，大會需提供多少座球場？Hint: Figure out the peak load.

22. [7 points]
給你一條繩子，長度為k > 0. 你可以圍成一個正方形，或是圓形，目標是面積極大化。假設極大後的面積是a，當然，a將是k 的函數。接著，在面積是a的新限制下，你可以圍成一個正方形，或是圓形，這一回目標是週邊長度極大化。請算出極大後的長度。Hint: Of course, your final answer will be expressed as a function of k only.
Ans: From slide no.16 in lecture 1, we know that a circle has more area than the square does. So, the maximized area is a = [k/(2pi)]2 = k2/(4pi). Next, from slide no.18, we know that the maximized length is 4[k2/(4pi)]0.5 = 2k(pi)-0.5 > k.

23. [7 points]
你需要桌面的面積是a > 0. 你可以製作一個方桌，或是圓桌，目標是週邊長度極大化。假設極大後的週邊長度是k，當然，k將是a 的函數。接著，在週邊長度是k的新限制下，你可以圍成一個正方形，或是圓形，這一回目標是面積極大化。請算出極大後的面積。Hint: Of course, your final answer will be expressed as a function of a only.
Ans: From slide no.18 in lecture 1, we know that a square is better than a circle. So, the maximized boundary is k = 4(a)0.5Next, from slide no.16, we know that the maximized area is [4(a)0.5/(2pi)]2 =[2(a)0.5/pi]2 = 4a(pi)-1 > a.

**N.B. Compare questions 22 with 23, what can you possibly learn? This is a real challenge for brave soul.

(放棄智慧財產權；歡迎全貌下載流傳。)

Solution to Midterm -- Micro Principles F2007

★★★★ Detailed Solution to Midterm Examination (International Business, WUCL) ★★★★
Fall 2007 Instructor: 衛忠欣 (Jong-Shin Wei)
個體經濟學原理(Principles of Microeconomics) (07)342-6031 ext.6222
93001@mail.wtuc.edu.tw http://www.wtuc.edu.tw/ib

November 12, 2007
Open books/notes exam. 110 points in 70 minutes; absolutely no talking nor borrowing items during exams. 可使用自己的資料、字典或翻譯機。行動電話若響起，該生扣十分、以強調基本禮貌。3:10 pm ~ 4:20 pm, Monday, November 12, 2007. Watch your time and good luck! 務必工整扼要、依序作答。Watch your time and have fun!
Part One: Multiple choice questions. [By multiple choice in an English-speaking academic environment, we mean that you must choose the most appropriate one from 4 alternatives. I did encounter some less intelligent folks who confused it with “複選題”. 依慣例，答錯不倒扣！平均每題不該超過2分鐘。] 80 points
1. A society consists of three people: Ann, Becky, and Cindy. Ann prefers apple to orange; prefers orange to banana. Becky prefers apple to banana; prefers banana to orange. Cindy has no preferences over those fruits but just wants to see Ann be happy. Suppose that Ann has one orange and nothing else; Becky has one banana and nothing else; Cindy has one apple and nothing else. We call it the initial endowment or the status quo (at autarky). Fruits can be traded among them but are indivisible (不可切割細分).
(A) The initial endowment is Pareto efficient;
(B) Ann and Becky will trade and the term of trade is one;
(C) Becky and Cindy will trade and the term of trade is one;
(D) None of the above is true.
Ans: C. [To see why (A) is false, letting Ann and Cindy trade, leading to a Pareto efficient allocation. Since Cindy is indifferent while Becky prefers apple to banana, when it comes to the bilateral trade, we know that Cindy and Becky can make the trade. Since one unit of good is exchanged for one unit of another good, the term of trade is, of course, one.]
2. [continued from question 1] Which one of the following (allocation分配) is Pareto efficient?
(A) Ann has one orange, Becky has one apple and Cindy has one banana;
(B) Ann has one apple, Becky has one orange and Cindy has one banana;
(C) Ann has one banana, Becky has one orange and Cindy has one apple;
(D) Ann has one banana, Becky has one apple and Cindy has one orange.
Ans: A. [Straightforward. 教師的題庫 (test bank) 是不會有這種靈活題目的。]
3. We can say that the society enhances efficiency at the cost of equity if
(A)重視國防、犧牲民生；
(B)不讓「對候選人不了解的選民」行使投票權；
(C)不讓油價上漲；
(D)推動公投。
Ans: B. [Obvious.]
4. We can say that the society enhances equity at the cost of efficiency if
(A)針對單身貴族課重稅、補貼低所得家庭之育嬰開支；
(B)重點補助研究型大學、淘汰區域性教學型大學；
(C)立法要求所有新車車主需有停車位證明；
(D)學校明文要求「每門課至少五分之一同學成績不及格」。
Ans: A. [Obvious.]
5. Suppose that you like to see movies and you also do not want to waste time while waiting to get into the theater. At 7 pm you arrive at the theater’s ticket counter (or window). Movie #1 will start at 7:30 pm; movie #2 will start at 7:30 pm; movie #3 will start at 8:00 pm. All movies have the same admission charge. Assume that you like movie #3 most while movie #1 is at the bottom of your priority list. If you finally decide to see movie #2, then the opportunity cost of doing so is
(A) the value of movie #3;
(B) the value of movie #3 minus (the utility derived from) the 30-minute waiting time saved;
(C) the value of movie #1 plus the value of movie #3
(D) the value of saving 30 minutes in waiting.
*Ans: B. [pp.5-6, text]
*6. Suppose that you like to see movies and you also do not want to waste time while waiting to get into the theater. At 7 pm you arrive at the theater’s ticket counter (or window). Movie #1 will start at 7:30 pm; movie #2 will start at 7:30 pm; movie #3 will start at 8:00 pm. All movies have the same admission charge. Assume that you like movie #3 most while movie #1 is at the bottom of your priority list.
(A) You will definitely choose to see movie #1;
(B) You will definitely not see movie #1;
(C) You will definitely choose to see movie #3;
(D) You will definitely choose to see movie #2.
Ans: B. [Notice that a rational consumer will reject movie #1 in light of the choice of movie #2. Can you figure out the opportunity cost of seeing movie #3?]
7. Examples of not thinking at the margin include:
(A) You saw NTD100 bill (紙鈔) on the sand beach before dark and did not pick it up;
(B) Explaining why water is much cheaper than diamond;
(C)教室若有空座位，學校要求教師不得拒絕增加學生；
(D)一家人買數種麥當勞套餐，然後各取所需。
Ans: A. [pp.6-7, text. 週六球場的20元無主硬幣，是(A)的靈感。]
8. Examples of people responding to incentives do not include:
(A) College professors should not announce the “all pass” policy;
(B) Average and above-average students tend to study more seriously for open book exams;
(C) I intentionally made you have some time pressure on this exam;
(D)認真填答文藻週的國際企業畢業專題展之問卷。
Ans: D. [Obvious.]
9. When economists study the short-run effects of some policy, they often assume that
(A) quantities are fixed;
(B) prices are fixed;
(C) labor inputs are fixed;
(D) people have no time to respond rationally.
Ans: B. [p.21, text]
10. Which of the following is not related to the notion of production possibility frontier?
(A) efficiency;
(B) technology constraints;
(C) scarce resources;
(D) Pareto efficiency.
Ans: D. [pp.24-26, text]
11. According to the bowed shaped (or negatively-sloped concave-shaped) production possibility frontier in your text, for an economy producing good X and Y, at larger x (i.e., the amount of good X produced),
(A) the opportunity cost for the society in producing X is higher;
(B) the opportunity cost for the society in producing X is lower;
(C) the opportunity cost for the society in producing Y is higher;
(D) the opportunity costs of producing X and Y are equal.
Ans: A. [p.25, text]
12. According to the production possibility frontier presented during lectures (concerning agents Frank and Robert), for an economy producing good X and Y, at larger x (i.e., the amount of good X produced),
(A) the opportunity cost for the society in producing X is higher;
(B) the opportunity cost for the society in producing X is lower;
(C) the opportunity costs of producing X and Y are equal;
(D) None of the above is correct.
Ans: D. [The PPF is linear in this case.]
13. This question does nothing but test whether you did read the textbook. Which person of the following did not major in economics at college?
(A) Arnold Schwarzenegger (the Governor of California);
(B) Mick Jagger (singer for the Rolling Stones);
(C) Condoleezza Rice (U.S. Secretary of State);
(D) Cate Blanchett (actress).
Ans: C. [Dr. C. Rice majored in political science. See p.27, text.]
14. The proposition that relatively more economists in a survey disagreed is
(A)租金管制會降低租屋的數量與品質；
(B)制定最低工資會增加年輕人的失業；
(C)實施進口關稅會減少本國福利；
(D)政府不應在(會計)年度內要求預算平衡。
Ans: B. [See p.34, text. You will find that 93% (approval) for A; 79% for B; 93% for C; 85% for D.]
15. Mr. Robert D. McTeer, Jr., the former president of the Federal Reserve Bank of Dallas wrote an article for the Wall Street Journal in 2003. His point regarding the so-called “broken window fallacy” is similar to
(A)制定最低工資會增加就業率；
(B) 921大地震有助於振興總體需求；
(C)修讀經濟學無助於政策的制定；
(D)最聰明的學生應該就讀醫科。
Ans: B. [See p.35, text. Test your reading comprehension.]
16. Suppose that there are only two consumers, A and B, in the market whose market demand curve is given by P + 2Q = 10. Assume that A demands 2 units of that good when the price is 5; demands 3 units when the price is 4.
(A) The demand of B for that good fails to satisfy the law of demand;
(B) The market demand for that good fails to satisfy the law of demand;
(C) At price 5, B will demand nothing;
(D) At price 6, A will demand nothing.
Ans: A. [At price 5, A will demand 2 units while B will demand 0.5 [= (10 - 5)/2 - 2] unit. At price 4, A will demand 3 units while B will demand nothing. See p.67, text. Key: the reverse of horizontal aggregation or summation.]
17. Let the market supply of soy bean (黃豆) be P - Q = 10. Suppose that the price of crude oil suddenly goes up,
(A) the demand for soy bean will fall;
(B) the demand for soy bean will rise;
(C) the supply of soy bean may become P - Q = 12;
(D) the supply of soy bean may become P - Q = 8.
Ans: C. [Crude oil price increases, increasing the transportation cost, hence making the supply curve of soy bean shift upward.]
18. Let the market supply of soy bean (黃豆) be P - Q = 10. Let the market demand for soy bean be 0.5P + Q = 10. At market equilibrium,
(A) the price is 12;
(B) the quantity is 10;
(C) the price is 15;
(D) None of the above is correct.
Ans: D. [By P - 10 = 10 - 0.5P we solve for P* = 40/3, hence Q* = 10/3.]
19. [continued from question 18] Suppose that crude oil price rose suddenly and that consumers were so panic that many bought more soy beans than what they usually do and stored them at home. As a result, the government officials might observe that
(A) a fall in equilibrium price but a rise in equilibrium quantity;
(B) a fall in equilibrium price and also a fall in equilibrium quantity;
(C) a rise in equilibrium price but a fall in equilibrium quantity;
(D) the same equilibrium price but a fall in equilibrium quantity.
Ans: C. [Shifting up both the supply curve and the demand curve leads to three possible outcomes: higher P* and higher Q*; higher P* and lower Q*; higher P* but Q* being unchanged.]
20. [continued from question 18] Suppose that both the equilibrium price and the equilibrium quantity fall. What might be the reason on the demand side for it?
(A) The price of milk rises dramatically;
(B) The price of milk falls dramatically;
(C) The price of crude oil rises dramatically;
(D) A recent scientific finding proves that soy beans are good for preventing cancers.
Ans: B. [When the price of milk falls dramatically, people consume more milk and less soy bean milk, hence we can see a decrease in the demand for soy bean.]

Part Two: Analytical or short-essay questions. [注意字體工整、邏輯順暢與不要出現錯別字或注音(與火星文)！如果字跡難以辨認，視同未答。畫蛇添足、答非所問、不知所云、自曝其短，將不利得分。教師也有權公告具有特色之作答。] 30 points
21. [10 points]
Suppose that each agent has 4 hours to spend on the production of goods X and Y, whose quantities are denoted by x and y respectively. The PPF (productivity possibility frontier) of agent A is given by x/4 + y = 4; the PPF of agent B is given by x + y/4 = 4.
(a) For producing one unit of good X, how many hours does A need to spend?
Ans: By x/4 + y = 4 we see that it takes A 1/4 hour (or 15 minutes) to produce 1 unit of good X.
(b) Before the trade takes place, suppose that each agent concentrates on the
production of the good which she has the comparative advantage in producing. After production is realized, allow both agents to trade. Carefully use a diagram to illustrate what the range (範圍) of the relative price of good one is.
Ans: A has the comparative advantage in producing good X and B has the comparative advantage in producing good Y. At the full specification scenario, the production plan for A is (16, 0), the production plan for B is (0, 16). When we open up the trade, the relative (world) price of good one will be somewhere between 1/4 and 4, making both agents better off (as compared with autarky). When I grade the exam papers, I am expecting to see lines x/4 + y = 4 and x + y/4 = 4 precisely drawn on the x-y plane. Of course, (16, 0) and (0, 16) ought to be highlighted.
Note: Also see the Solution to Midterm Exam, Summer 2007.

22. [16 points]
宗輔中心的一份刊物寫道：「學生要的不是好老師，而是對他(她)好的老師。」
(i) From the point of information asymmetry, explain why this statement makes sense.
Ans: Good professors serve the university, not individual students, best. For a student, if his/her professor is nice to him/her in a conceivable way, of course, he/she might be happy to live with that. Why cannot professors strive for being kind to all students? The opportunity costs of doing so is simply too high for us to bear.

(ii)就經濟學的觀點，學校該如何確定學生認真填答教學評量？如何找出真正的好老師，而不是「對學生好的老師」？
*Ans: Generally speaking, students have little incentive to seriously answer those questionnaires. Cannot blame them as they barely have any idea about what this task is for, let alone getting access to those evaluation results. [現在學校辦的大小活動，還有一堆炒冷飯的碩、博士生，也喜歡一窩蜂的要求滿意度問卷，既無填答誘因，也無法保證彙整過程的公信力。我自己也常逆向操作或亂填，測試主事者的智慧。] 教務主管直接了解每位教師是否認真授課，成本確實太高。依賴學生來評量，其重要性不可否認。因為「教師音量大小」、「教師是否上課遲到」、「教師是否親自監考」，這一類的正確資訊，教務單位很容易取得。只要在問卷上，分散置入此類問題，再對照真實資訊，系統即可篩選掉「情緒性、報復性的填答者」。當然，有作為的資教或電算中心，還可以藉由系統設計，追蹤每位學生在每門課的期中考成績、給教師的評量、期末考成績。分析學生在不同年級(time series)、不同課程(cross section)、系列課程之學習情況與主觀感受。學生如果知道有此機制，應該會較認真填答。耳朵靈光的資深教師，不難有以下的經驗：一位同學每學期都會向不同老師私下表示，這是我遇到最難的課！This is the toughest course I have ever had! 如何找出真正的好老師？除非落實教學實況的透明化、學校能夠區分用功的學生的回饋與打混的學生之意見，由教師的研究績效(假外界專家之手，即同儕評鑑)來評比，也算是次佳解之一吧。
Note: Here is another example of screening: 利用 questions 13 thru 15，我可以找出那些同學，能夠有效地閱讀英文版教科書。

(iii)學校為何不直接公告每位專、兼任教師的教學評量，來幫助學生辨識真正的好老師？
Ans: 頭腦清楚的學校主事者，應該知道無法確保學生認真填答，所以不能單以教學評量，來排序教師的教學表現、甚至開鍘。但是，為了應付(或配合)家長的要求、立委的指責、輿論的關愛，不得不行禮如儀，還要依此辦理優良教師選拔等活動。更諷刺的是，主事者以尊重隱私為由，讓學生完全不知評量結果，當然缺乏認真填寫的誘因。主管教務者，與教師們正處於一種「策略性模糊」的均衡狀態。如果直接公告每位專、兼任教師的教學評量，勢必將喚醒不少獅虎，擴大教師對「評量教學績效」之檢討呼聲。當然，教師以easy grade『換取』較佳的評量分數、爭取選課人數，此類問題，勢必會擴散、加深。
[Any resolution? 如果大多數教師，直接把自己的教學評量，大剌剌地張貼於網頁，會有何衝擊效應呢？]

(iv)行政院院長為何不依據媒體或國會所製的施政滿意度，針對各部會首長，實施「退場機制」呢？
Ans: Recall the trade-off between efficiency and equity in text. 正如學校不可能以教學評量分數的高低，發給教師薪資。各部會的職掌不同，放在一面放大鏡下檢視，確實不公平。[否則，教育部長早就換人啦。啟示：不要老是把「退場機制」掛在嘴邊！]
[Hint: Think like an economist.]

23. [4 points]
假設我遇到一位不太熟的朋友，請她順道幫我繳電話費900元。轉念之間，我該如何迅速地確保她會真的如期代繳呢？
Ans: Just take out a 1,000 dollar paper bill and tear it into two pieces. [Recall lectures.] Give her one piece and tell her that when I see the receipt she will have the other piece. Hence, if she keeps her words, she will earn 100 dollars as a token showing my appreciation. [But what if she does not come back (and obviously she won’t go to the cashier)? Well, in that case, I will lose 1,000 dollars (plus getting the late payment penalty) while she just misses the chance of earning 100 dollars. If I want to feel safe, I might ask her to leave me with some money now.]

(放棄智慧財產權；歡迎全貌下載流傳。)

better take caution in making the signature file

Why?
Recently I was so impressed by a working paper entitled "False Modesty" that I even asked my senior group to write a senior thesis along that line. Can they do a good job? Who knows? Anyway they can just be modest in everything....... By the way,
I bet that this working paper will appear in some top econ journal some day soon.

Just got an email from my young and restless pal, Jerry.
This time he did not put Ph.D. right after his full name. [Gee! He might have monitored my moves all the time.]
Instead, he did something creative and down-to-earth.

He put: Jerry the Research Oriented assistant-Professor

I always enjoy learning from my younger friends, not necessarily including my students.
So, maybe my signature file can be:

John
the profit-oriented Associate Professor
and
asshole (according to my numerous diehard enemies)


哈利路亞！

Incentive design -- a real-life application

2007文藻週 文采飛揚入職場：秀出國際化創意的履歷表

各位 同學好：
感謝 您肯花時間認真欣賞完「秀出國際化創意的履歷表」。 雖然沒有履歷表修飾的安排，
提供履歷表的同學，請直接前往門外蓋章 -- 比照工作人員之點數。其餘參觀者，應填妥下表後，可獲兩點。試問：如果參觀者未能客觀認真評選，此活動又有何意義呢？這個社會已經有太多的草率問卷設計，不該再多一項錯誤與資源浪費。緣此，主辦單位必須提供誘因。

(a) 如果 您在『佳作』的五個選擇，竟然沒有一個是全體參觀者對『佳作』選擇之累積票數，第一至第十二順位，則意味著　您可能沒有認真評比。
(b) 如果 您在『待加強』的五個選擇，竟然沒有一個是全體參觀者對『待加強』選擇之累積票數，第一至第十二順位，則意味著　您可能沒有認真評比。
活動結束後，我們會公告沒有認真評比的名單 -- 屬於(a)或(b)者。當然希望會從缺。

反之，
(c) 如果 您在『佳作』的五個選擇，至少有三個是全體參觀者對『佳作』選擇之累積票數，第一至第六順位，則我們應該欽佩　您的認真評比。
(d) 如果 您在『待加強』的五個選擇，至少有三個是全體參觀者對『待加強』選擇之累積票數，第一至第六順位，則我們應該欽佩　您的認真評比。
同時滿足 (c)與(d) 者，將於下週一公告，且有精美小贈品，請於一週內親自領取。
提供履歷表的同學，也歡迎填寫此卷，雖不能再加蓋點數，贈品誘因仍在。
(Whoever cannot read Chinese shall find help from the faculty member, Jong-Shin Wei, on premise.)

評選重點：
專業程度、內容合適與精準度、創意與整體美感。

1.相對而言，您覺得較理想的五件作品 -- 即『佳作』-- 為：
(1) (2) (3) (4) (5)
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　（只寫編號；不能空白。）
2.相對而言，您覺得較不理想的五件作品 -- 即『待加強』-- 為：
(1) (2) (3) (4) (5)
　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　（只寫編號；不能空白。）

填寫者姓名：　　　　　　　　　　　　　　　　班級：　　　 　　　　　　　

問卷到此全部結束，請在檢查有無漏答，再次感謝協助！ (jsw)

May I present you ....... 文藻國企系的第一屆

96年「國際文化商務推展員」學程認證班結案報告之檢討與建議

*The rest can be found on http://www.wtuc.edu.tw/ib

師資與授課時間之異動情形，較去年類似的認證班為少。兩位講座之更換，皆因不可抗力(分娩與出國進修)。始業時，學員應到人數為33人，該日有5位缺席、2位公假。數週後，對此認證班缺乏興趣或因其他原因無法到課者，接近半數，已經明朗。共有17位學員認真完成96小時課程。期末的意見調查，對象是17位認真完成96小時課程的學員，無法得知未完成課程的學員之想法與建議。建議應於始業式，對學員實施問卷調查，並與期末問卷調查相比較。
認證班搭配學分，是否有此必要？由文藻外語學院目前的系所現況，在本班對6學分之授予，似乎較無實質意義。建議爾後回歸認證班或專業培訓班，縮減時數、避免多重授課目標或主題。由17位學員的期末意見回饋分析得知，學員對專業形象包裝、專業商務英文與會議英語、會展規劃，較有興趣。對人力資源管理、傳播媒體介紹、金融市場與商品簡介，較無興趣。多媒體製作，因學員背景不齊、缺乏實作誘因與機會(與嚴格要求？)，成效不彰。建議未來可考慮勿採用「國際文化商務推展」此一大範圍，可針對「商務推展之英語專業」或「國際化的職場素養實作」或「訊息與談判(中英文)實作」主題開班。這兩年來，文藻國際企業系一直希望能夠在傳統的商管專業領域，與人發局合作，提供公教人員教育訓練。由兩次開班成效、學員需求與背景來看，似乎方向應有所修正。很明顯地，大範圍的開班主題與超過6週的課程，皆不適合。
此次6學分(三門課)授課，主持人大膽規劃(也記取過去學員的建議)，將其中一門課(商務溝通與策略管理實作 Workshop on Business Communication and Strategic Thinking)，由一位講座全程負責，由課堂表現，完全決定該課的成績，學員不得不全程投入。至於另兩門課程(商務與經管工具入門 Fundamentals on Tools in Doing Business 與文化商務英文入門 First Course on Business English)，因師資較多、授課時間拉長，仍然採用期末統籌筆試。為落實學習成效，建議爾後多採前者。當然，此種精英路線之作法，仍需說服市政府人發局的執事先生。
主辦單位製作結業證書，計17張，其中只有一張係4學分(因為該學員未通過文化商務英文入門之筆試)，其餘16張皆註明6學分。依約，證照考試應由報考者負擔費用、委由文藻國際企業系規劃執行。建議：每位報名費1,000元，至少5位報名才辦理認證考試。由衛老師就今年授課資料，命題筆試部份(佔40%)。口試佔60%，以中、英文進行，由衛老師聘請四位委員，其中至少一位來自市政府。請人發局行文，委請文藻國際企業系在96年11月底以前辦理。

Can you tell how many people were in this seminar?

2007 Special Program for Certificate-Seeking in the Promotion of International Business and Cultural Exchanges (exam sol)

文藻外語學院國際企業系協助高雄市政府公教人力發展局推動
「高雄市政府公教人力訓練學程發展認證計畫」

96年「國際文化商務推展員」學程認證班
2007 Special Program for Certificate-Seeking
in the Promotion of International Business and Cultural Exchanges


期末筆試 (09152007)
Open books/notes 榮譽考試 (honor exam)
另紙作答

商務與經管工具入門 -- 期末統籌筆試與解答 (compiled by Jong-Shin Wei, the coordinator)
單一選擇題；每題 7 分；不倒扣
1. 下列哪一項不是透過「加盟」的方式進入國際市場的好處？
(A) 快速進入市場 (B) 減少資金需求 (C) 減少代理成本 (D) 方便人員訓練
Ans: D.
2. 中國大陸的合資夥伴，較在乎的是： (A) 合資公司的獲利 (B) 提供更多的就業機會 (C) 市場佔有率的提升 (D) 生產效率的提高
Ans: B.
3. 商務糾紛解決之方法有 (A) 協議 (B) 仲裁 (C) 訴訟 (D) 以上皆是
Ans: D.
4. 商務仲裁之優點有 (A) 簡易迅速 (B) 自由選擇仲裁人 (C) 以上皆是 (D) 以上皆非
Ans: C.
5. 欲使一張灰階圖片，黑色更黑、白色更白，在Word圖片工具列中，我們應該點選那一個功能？(A) 提高亮度 (B) 降低亮度 (C) 提高對比 (D) 降低對比
Ans: C.
6. Word 工具列中， 的功能是: (A) 字元網底 (B) 字元比例 (C) 字元底線 (D) 字元框線。
Ans: D.
7. 我們剪輯完影片後，想把影片匯出為可在電腦播放的檔案，MovieMaker 軟體預設的匯出檔案類型為: (A) WMV (B) MPG (C) DAT (D) AVI
Ans: A.
8. 針對台灣未能因應人口老化及少子化之發展，提供適當之金融服務，政府提出的因應計畫為: (A) 銀行市場結構重整 (B) 發展固定收益商品市場 (C) 推動保障型及年金保險產品
(D) 增加優良企業上市
Ans: C.
9. 一種定型化的合約，交易雙方約定於未來某一特定時日，依事先約定的價格，買入或賣出某一特定數量的資產，指的是那種金融商品： (A) 遠期契約 (B) 期貨合約 (C) 交換合約 (D)選擇權合約
Ans: B.
10. 一種合約，買方有權利在未來某一特定期間內，以事先議定好的價格 -- 即履約價格 (Exercise Price) -- 向賣方買入或賣出某一特定數量的標的資產，指的是那種金融商品：(A)遠期契約 (B) 期貨合約 (C) 交換合約 (D) 選擇權合約
Ans: D.
11. 不論新聞寫作或報導，以下哪項最應該注意？也影響最大？
(A) 文筆要好 (B) 口才要好 (C) 內容的正確性 (D) 時效性
Ans: C.
12. 接受媒體採訪時，若是新聞性的採訪，為何要說重點，而不必長篇大論？因為一則新聞大約幾分鐘？
(A) 一分鐘 (B) 四分鐘 (C) 六分鐘 (D) 半分鐘
Ans: A.
13. 針對台灣欠缺大而好且具有國際競爭力之銀行，公股銀行市占率高，銀行家數過多，同質性過高，獲利能力偏低，政府提出的因應計畫為:
(A) 銀行市場結構重整
(B) 發展固定收益商品市場
(C) 推動保障型及年金保險產品
(D) 增加優良企業上市
Ans: A.
14. 在兩個影格之間，插入要變換時的效果稱之為:
(A) 視訊轉換 (B) 視訊軸 (C) 轉場效果 (D) 剪輯影片
Ans: C.
15. 下列何者不是透過「加盟」的方式在台灣擴展市場的企業？
(A) 麥當勞 (B) 7-ELEVEN (C) 統一星巴克 (Starbucks) (D) 肯德基
Ans: C.


文化商務英文入門 -- 期末統籌筆試與解答 (compiled by Jong-Shin Wei)
單一選擇題；每題 5 分；不倒扣
1. What are the topics that one can usually talk about in a party?
(A) employment history
(B) money
(C) boss' affairs
(D) religion
Ans: B.
2. What does "RSVP" stand for?
(A) Please Reply
(B) Only respond in emergency
(C) Talk to the supervisor
(D) None of the above is correct.
Ans: A.
3. The Chairperson at a meeting: “It has been moved that our club will purchase some new furniture for the clubhouse lounge. Is there a second?”
Participants: _________________________________
Choose the most appropriate response for the blank.
(A) The motion dies for a lack of a second.
(B) I will second.
(C) The ayes have it and the motion is adopted.
(D) All those in favor of the motion say “aye.” All those opposed say “no.”
Ans: B.
4. What is the option that can be used to move forward in a meeting?
(A) I suggest we go around the table first.
(B) I would like to take a break now.
(C) So, if there is nothing else we need to discuss, let's move on to today's agenda.
(D) None of the above is correct.
Ans: C.
5. You are a receptionist. Someone (Jack) is at the reception. What would you say to that person (Jack)?

You: Good morning.
Jack: Good morning.
You: (1)

Jack: I've come to see Mary Jones, in Human Resources.
You: (2)

Jack: Yes, she is. I have an appointment at ten. I'm a new employee.

(A) (1) Who's speaking? / (2) I'm Carol.
(B) (1) Can I have your name, please? / (2) How can I help you?
(C) (1) Hello. How are you? / (2) What's it in connection with?
(D) (1) How can I help you? / (2) Is Ms Jones expecting you?
Ans: D.
6. When you want to ask someone you meet the first time to sit down, which one of the following ways is more polite and appropriate?
(A) You may sit.
(B) Sit down, please.
(C) Would you like to take a seat?
(D) Why don't you sit down?
Ans: C.
7. In telephone conversations, what can you say when you want to speak to someone (e.g. David Brown)?
(A) Can you put me through to David Brown, please?
(B) Let me have David Brown.
(C) Hello, David Brown speaking.
(D) Where in the world is David Brown?
Ans: A.
8. In telephone conversations, what can you say when you want to offer help?
(A) Can I have your name, please?
(B) May I help you?
(C) What can I offer you?
(D) What do you want?
Ans: B.
9. Which of the following is the correct way to say (or spell out) the email address shown below?
cute_77@super-net.com
(A) cute, underline, seven, seven, at, super, hyphen, net, dot, com
(B) cute, underscore, double seven, at, super, slash, net, dot, com
(C) cute, underline, seven, seven, at, super, net, dot, com
(D) cute, underscore, double seven, at, super, hyphen, net, dot, com
Ans: D.
10. What should you do in the introduction of a presentation?
(A) introduce your subject/ topic
(B) summarize your presentation
(C) thank your audience
(D) invite questions
Ans: A.
11. What should you do in the conclusion of a presentation?
(A) explain the structure of your presentation
(B) summarize your presentation
(C) welcome your audience
(D) present the subject itself
Ans: B.
12. In your presentation, when you want to introduce your subject/ topic, which of the following expressions you can use?
(A) Good morning. I'd like to welcome you all here this morning. I'm ...
(B) I am going to talk today about...
(C) Let's take a closer look at ...
(D) Many thanks for your attention.
Ans: B.
13. In your presentation, when you finish talking about one subject and want to start another one, which of the following expressions you can use?
(A) We'll be examining this point in more detail later on...
(B) Well, I've told you about...Now let me turn to...
(C) Right, let's sum up, shall we?
(D) I'm going to talk today about...
Ans: B.
14. In your presentation, when you want to sum up everything at the end, which of the following expressions you can use?
(A) Any questions from the floor?
(B) I'd like to start by...
(C) So let me summarize what I've said.
(D) Now we'll move on to...
Ans: C.
15. 就專業報告的標題而言，下列何者較合宜？
(A) What the City Government Has Accomplished in 2006.
(B) End-of-the-year Report by the City Government in 2006.
(C) A Good Year in 2006; a Better Year in 2007.
(D) City Government 2006 Final Report.
Ans: B.
16. When someone wrote: “Let it be known that I am not romantically involved with her (or him) in any conceivable way,” the message we receive herein is
(A) It was a disclaimer in some angry and definite tone;
(B) It was a truth that everyone has been aware of.
(C) It was a wish that the romance may be realized any time from now.
(D) It was neither a statement nor a conjecture.
Ans: A.
17. The concept of "culture" can be understood through three different levels. Which of the following is "not" normally included?
(A) spiritual
(B) natural
(C) material
(D) institutional
Ans: B.
18. 城市文化導覽中的「導覽」，通常為下列哪一英文用詞？
(A) interpretation
(B) translation
(C) guide
(D) introduction
Ans: A.
19. What do we normally "not" introduce about a city?
(A) geographical information
(B) night market
(C) one's own life experiences in the city
(D) none of the above
Ans: D.
20. Which of the following is not included in the area of international cultural affairs?
(A) international political economy
(B) trade of cultural good
(C) cultural diplomacy
(D) international cultural organizaton
Ans: A.


Note: No written final exam for 商務溝通與策略管理實作 (Workshop on Business Communication and Strategic Thinking)

*no copyright. Welcome to circulate as long as it is done in its entirety.

This explains why Wenzao is unque and moving up

(The following is found on the college news bulletin on August 16, 2007)

公告主旨：狂賀!!國事系新任助理黃穗萍小姐榮獲副校長親自甄選三小時
公告單位：國際事務系
公告日期：2007/08/16至2007/08/31
公告內容
狂賀!!國事系新任助理黃穗萍小姐榮獲副校長親自甄選三小時,
通過面試,榮任本系助理職位.

summer teaching -- micro principles midterm sol

Solution to Midterm Examination (International Business, WUCL)
Summer 2007 Instructor: 衛忠欣 (Jong-Shin Wei)
經濟學 (Principles of Economics -- Micro) (07)342-6031 ext.6201
93001@mail.wtuc.edu.tw http://www.wtuc.edu.tw/ib

請務必依序工整另卷作答。三日後公佈解答於網路學園，更歡迎以email函索
Open books/notes exam in 60 minutes; absolutely no talking nor borrowing items during exams. 可使用自己的資料、字典或翻譯機。行動電話若響起，該生扣十分、以強調基本禮貌。2:30 pm – 3:30 pm, Wednesday, July 11, 2007. Watch your time and good luck! 務必工整扼要、依序作答；如果字跡難以辨認，視同未答。畫蛇添足、答非所問、自曝其短，將不利得分。教師也有權公告具有特色之作答。Watch your time and have fun!

1.[10 points]
Suppose that the following conversation took place between Andy and Becky, who have not known each other well.
Andy: “I will love to visit your apartment tomorrow.”
Becky: “Not tomorrow. Maybe some other time, ok?”
Andy: ‘Why not? Didn’t you expect my visit?”
Becky: “No, do not take me wrong. I just need to get rid of cockroaches first.”

Was Becky signaling? Before you answer it, make sure that you understand what signaling means and the reason, if any, for her to send out the signal.
Ans: No. Her statement does not meet the two conditions required for being a signal. Here she might be unwilling to invite Andy. Period. Note that she did not signal to convey any information to Andy. She just responded to his presumption with a negative answer.

2.[20 points]
Recall the English auction and Vickrey auction presented during lectures. Suppose that in an English auction the bid started at $100. Bidder A bid $120 to kick off the competition. Then bidder B bid $130, followed by $140 made by bidder C. Bidder A then raised it to $160. When bidder B responded to it by making a bid at $180, no further bid was made. The auctioneer announced that bidder B won. In other words, the subject was sold to bidder B at the price as $180.
(a) Can we say that bidder B ended up with the so-called winner’s curse (得標者之遺憾)?
(b) If those bidders participate in the Vickrey auction selling the same item, what do we expect to be the final (or trading) price? Hint: compare it with 180, 160, 140, … and so on.
Ans:
(a) No. The reservation price for bidder B should be no less than 180, which is why B bid so. Therefore, when B got the item and paid $180, we cannot say that he or she got the winner’s curse.
(b) The reservation price for bidder B should be no less than 180; the reservation price for bidder A should be no less than 160. So, the second highest bid in Vickrey auction should be somewhere between 160 and 180. [Recall the truth-revealing feature in such auction.] Saying 160 or slightly above 160 will be just fine. In any case, cannot answer it by any number greater than or equal to 180!

3.[20 points]
(a) 一般大學的轉學考試，多採「闈場外命題」。常聞有熱心的第三者，探問命題的教科書、範圍、甚至題型。命題教授不堪其擾，但也無可奈何。欣賞『天之驕子』這部影片之後，命題教授有何對策呢？
(b) 由『天之驕子』這部影片中，找出一項訊號。Must carefully explain why you believe so.
Ans:
(a) Professors can write exam papers in a way that whoever got such information will not benefit from doing so. Of course, literally incorporating such scenario into the exam papers, as I am doing it here, is another resolution. No voice will ever be raised.
(b) The contest itself is a signal to the quality of that (high) school in the sense that history, school tradition, honor, and strive for excellence are valued. Note that many of you (with myself included) might say that the contest demands a lot of time in memorizing old stuffs and that only few students got selected to participate in it. Nevertheless, keep in mind that it is just a signal.

4.[30 points]
Suppose that each agent has 4 hours to spend on the production of goods X and Y, whose quantities are denoted by x and y respectively. The PPF (productivity possibility frontier) of agent A is given by x + y = 4; the PPF of agent B is given by x + y/4 = 4.
(a) In the production of good X, who has the absolute advantage?
(b) In the production of good Y, who has the absolute advantage?
(c) What do we know about the relative or comparative advantage?
(d) For producing one unit of good Y, how many hours does A need to spend?
(e) For producing one unit of good Y, how many hours does B need to spend?
(f) Before the trade takes place, suppose that A produces 2 units of good X and 2 units of good Y; B produces 2 units of good X and 8 units of good Y. When both are allowed to trade, what might be the relative price of good one in transaction?
Ans: First we should sketch x + y = 4 and x + y/4 = 4 on the x-y plane. Also mark (2, 2) on A’s PPF; mark (2, 8) on B’s PPF. Notice that both A and B are equally efficient in producing good X. Yet, from the slope of PPFs, we can see the comparative advantage.
(a) Both tie.
(b) B (due to 1/4 < 1)
(c) A should produce good X; B should produce good Y (in light of slopes being -1 and -4)
(d) 1 hour (see the coefficient of Y in x + y = 4)
(e) 1/4 hour (see the coefficient of Y in x + y/4 = 4)
(f) A’s production plan is (2, 2); B’s production plan is (2, 8). Then we can have B export good Y and import good X; have A export X in exchange for Y. The relative price of good X can be any number between 1 and 4. [Try 3 on your own.] One can also see from the picture that both can be better off after trading.

5.[20 points]
True or False. [判斷對或錯] No explanation is necessary. 每答對一題，得4分。每答錯一題，倒扣1分。
(a) “Economics is a study of mankind in the ordinary business of life,” was first written by Adam Smith.
Ans: False. [See page xxiii, text]
(b) Mary was wondering whether she should take economics or English in the summer school. Both courses are offered in the afternoons from Monday thru Friday. Eventually she decided to take economics, not English. We might say that the opportunity cost of taking economics is less than the opportunity cost of taking English.
Ans: True. [See page 6, text]
(c) “The whole of economics as a social science is nothing more than the refinement of everyday thinking,” was first said by Albert Einstein.
Ans: False. [See page 20, text]
(d) Every point on the PPF is Pareto efficient.
Ans: False. [Recall lectures]
(e) 五個攤位一列排開，鄰接攤位皆等距。消費者均勻分佈在閉區間 [0, 6]。五個攤位之位置，分別以數字 1, 2, 3, 4, 5標示於實數線上。依據 Hotelling 的思維，最中央的攤位之市場佔有率是1/6，離最中央最遠的攤位之市場佔有率則是1/4.
Ans: True. [(1/6) + (1/6)(1/2) = 3/12 = 1/4]

(放棄智慧財產權；歡迎全貌下載流傳。)

summer teaching -- math for mgmt midterm sol

Solution to Midterm Examination (International Business, WUCL)
Summer 2007 Instructor: 衛忠欣 (Jong-Shin Wei)
管理數學 (Mathematics for Management) (07)342-6031 ext.6201
93001@mail.wtuc.edu.tw http://www.wtuc.edu.tw/ib

姓名： 學號：

請務必依序工整另卷作答。三日後公佈解答於網路學園，更歡迎以email函索
Closed books/notes exam in 60 minutes; absolutely no talking nor borrowing items during exams. 可使用自己的字典或翻譯機。行動電話若響起，該生扣十分、以強調基本禮貌。09:30 am – 10:30 am, Wednesday, July 11, 2007. Watch your time and good luck!
務必原卷工整扼要作答、不得超出作答空間；如果字跡難以辨認，視同未答。畫蛇添足、答非所問、自曝其短，將不利得分。教師也有權公告具有特色之作答。Watch your time and have fun!

1. [20 points] Recall the example given in class, regarding three workers (A, B, and C) and a (labor-intensive) task to be completed. As before, assume perfect divisibility and fixed productivity. Furthermore, assume that
if A and B work together while C does not show up, it takes 20 days to complete it;
if A and C work together while B does not show up, it takes 20 days to complete it;
if B and C work together while A does not show up, it takes 40 days to complete it.
How many days does A need for the task if A works alone?
Ans: Without the loss of generosity, we assume that the amount of task (to be carried out) is k > 0. Each worker’s productivity is characterized by k divided by the number of days for this worker to contribute alone. Let x, y, and z represent the productivity of workers A, B, and C respectively.
Hence,
k = 20x + 20y + 0z = 20x + 20y,
k = 20x + 20z,
and
k = 40y + 40z.
From 20x + 20y = 20x + 20z = k we have y = z, hence k = 40y + 40z leads to y = k/80, yielding y = (1/80)k.
It follows at once that x = (k - 20y)/20 = (3/80)k.
To conclude, A needs 80/3 days to complete the task if A works alone.

2. [20 points] Choose non-negative ordered pair (x, y) to maximize x + 2y
subject to x - y ≤ 4, x + y ≤ 8, x ≤ 2, and y ≤ 4. Must show key steps.
Ans: First we depict lines x - y = 4 and x + y = 8. Next, we identify closed half-spaces x - y ≤ 4, x + y ≤ 8, x ≤ 2, and y ≤ 4. The intersection of all these four half-spaces is the region with four vertex points (0, 0), (2, 0), (2, 4), and (0, 4). [In formal language, we shall say that constraints x - y ≤ 4 and x + y ≤ 8 are not binding.] We then examine the family of lines characterized by x + 2y = k. Visual inspection leads to (2, 4).

3. True or False. No explanation is necessary. 每答對一題，得4分。每答錯一題，倒扣1分。
(a) A line on the plane can not have more than two horizontal intercepts.
Ans: False.
(b) A line on the plane must have at least one vertical intercept.
Ans: False.
(c) A line on the plane must have the unique slope.
Ans: False.
(d) Let a, b, c, d, e, and f be parameters (that are real numbers). Equations ax + by = c and dx + ey = f may have no solution in (x, y).
Ans: True. [兩條不相交的平行線]
(e) Behind the equation xy = 1 we can find two functions.
*Ans: True. [One function is f(x) := 1/x; another is g(x, y) := xy.]

4. [20 points] 在電影 A Beautiful Mind 裡，數學家 John Nash 的治學精神，與你(妳)的學習此門課，最大的不同為何？你(妳)的未來雇主，又將如何透過學校，了解此點呢？
Ans: skipped.

5. [20 points] 下圖是一場五子棋目前賽況。你(妳)持白子待攻，對手持黑子。請小心以1, 2, 3, 4, …在圖上，分別依序標示接下來你(妳)與對手的棋路。當然，贏棋是你(妳)的目標。


Ans: (to be solved on July 12, 2007)
(放棄智慧財產權；歡迎全貌下載流傳。)

「國際文化商務推展員認證班」 flyer

國際文化商務推展員認證班 課程表

文藻外語學院國際企業系接受高雄市政府公教人力發展局委辦
96083「國際文化商務推展員認證班」
課程表
期間：096/07/02 至 096/09/14 共96小時
產學合作案金額：NTD153,600

096/07/02（一）
1830-1840 始業式暨班務說明 校長或副校長致詞(衛忠欣副教授協助)
吳英明局長致詞
096/07/02（一）
1840-2130 學程認證班介紹、招商與形象包裝 衛忠欣 文藻外語學院國際企業系副教授
096/07/04（三）
1830-2120 招商與形象包裝 衛忠欣 文藻外語學院國際企業系副教授
096/07/06（五）
1830-2120 Microsoft Office 應用軟體速成 李書政 文藻國際企業系卓越計畫外聘業界講師096/07/09（一）
1830-2100 優質經營環境大體檢 衛忠欣 文藻外語學院國際企業系副教授
096/07/11（三）
1830-2120 優質經營環境大體檢、訊息解讀與釋放技巧 衛忠欣 文藻外語學院國際企業系副教授096/07/13（五）
1830-2120 多媒體包裝實作 李書政 文藻國際企業系卓越計畫外聘業界講師
096/07/16（一）
1830-2120 訊息解讀與釋放技巧 衛忠欣 文藻外語學院國際企業系副教授
096/07/18（三）
1830-2120 訊息解讀與釋放演練 衛忠欣 文藻外語學院國際企業系副教授
096/07/20（五）
1830-2120 多媒體包裝進階 龍裕鴻 文藻資訊管理與傳播系兼任講師
096/07/23（一）
1830-2120 肢體語言與談判技巧 衛忠欣 文藻外語學院國際企業系副教授
096/07/25（三）
1830-2120 肢體語言與談判技巧 專案簡報與行銷技巧 衛忠欣 文藻外語學院國際企業系副教授096/07/27（五）
1830-2120 商務法律案例剖析 吳德華 文藻國際企業系講師、律師
096/07/30（一）
1830-2120 專案簡報與行銷演練 衛忠欣 文藻外語學院國際企業系副教授
096/08/01（三）
1830-2120 面試演練 衛忠欣 文藻外語學院國際企業系副教授
096/08/03（五）
1830-2020 面試演練 (two hours only) 衛忠欣 文藻外語學院國際企業系副教授
096/08/06（一）
1830-2120 國際行銷入門 楊俊明 銘傳大學觀光系助理教授
096/08/08（三）
1830-2120 國際行銷案例剖析 楊俊明 銘傳大學觀光系助理教授
096/08/10（五）
1830-2120 金融產業簡介 廖英如 微妙軟體股份有限公司董事長助理
096/08/13（一）
1830-2020 金融商品簡介 (2 hours only) 廖英如 微妙軟體股份有限公司董事長助理
096/08/15（三）
1830-2120 休閒產業與會展規劃 陳光華 高雄餐旅學院旅遊管理研究所所長
096/08/17（五）
1830-2120 人力資源管理個案分析 蔡正飛 文藻外語學院助理教授
096/08/20（一）
1830-2120 新聞採訪與媒體應對 張德娟 文藻傳播藝術系助理教授
096/08/22（三）
1830-2120 商務英語之會議實作 衛忠欣 文藻外語學院國際企業系副教授
096/08/24（五）
1830-2120 專業英文寫作實例 衛忠欣 文藻外語學院國際企業系副教授
096/08/27（一）
1830-2120 e-化職場的英文須知 衛忠欣 文藻外語學院國際企業系副教授
096/08/29（三）
1830-2120 國際禮儀與英語會議 郭家伶 文藻外語學院講師
096/08/31（五）
1830-2120 國際禮儀與英語會議實作 郭家伶 文藻外語學院講師
096/09/03（一）
1830-2120 辦公室基本英語溝通 蕭惠蓮 文藻外語教學系講師
096/09/05（三）
1830-2120 英語專業簡報演練 蕭惠蓮 文藻外語教學系講師
096/09/07（五）
1830-2120 高雄市文化導覽--英語進行 劉俊裕 文藻外語學院國際事務系助理教授
096/09/10（一）
1830-2120 高雄市文化導覽--英文書面介紹 劉俊裕 文藻外語學院國際事務系助理教授
096/09/12（三）
1830-2120 國際事務與文化交流實例分析 劉俊裕 文藻外語學院國際事務系助理教授
096/09/14（五）
1830-2030 統籌期末測驗結業式、評量與回響 衛忠欣 文藻外語學院國際企業系副教授

附註：
一、上課教室為文藻外語學院 (高雄市三民區民族一路900號) 至善樓五樓的「專業經理人培訓教室」 Z507。
二、上課冷氣收費：(文藻全面採取『使用者付費』原則)該校總務處大方答應每位學員只需繳交 100 元，則 96 小時授課時間皆有冷氣。
三、汽車停車費：應比照推廣教育收取，總務處特別優惠以對折收取(即720元)，學員應登記車牌與學員姓名、領取臨時停車證。這些庶務事情，開班日當天辦理即可。開班日當天，學校會通融所有車輛皆可停入 (只需表明是該班學員即可)。機車可停大門外。
四、衛老師為本案之統籌規劃與執行人，請每位講座於授課一週前，將授課資料以電子檔傳送至93001@mail.wtuc.edu.tw，以便製作教材。

(Updated by jsw 06292007)

取自封存六年的個人網頁 -- 人會老、道理不變

一些事沒人做
一些人沒事做
沒事的人盯著做事的人
議論做事的人做的事
使做事的人做不成事
做不好事
於是，老闆誇獎沒事的人
因為他看到事做不成
於是，老闆訓誡做事的人
因為他做不成事
一些沒事的人總是沒事做
一些做事的人總有做不完的事
一些沒事的人滋事鬧事
使做事的人不得不做更多的事
結果，好事變壞事小事變大事
簡單的事變複雜的事
弄成我們永遠搞不懂的事

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有道是：四十不「和」。這裡指的不是「四十不惑」，惑與不惑豈是我所能掌握？這裡指的是：「四十歲了，就不要浪費心力去『和稀泥，窮攪和』了！」在mediocrities充斥的今天，窮攪和的機會成本太高了。
(jsw at the age of 40)

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從前，一位威嚴而賢明的國王，統制著遠方的維蘭尼城。他的威嚴使人敬畏，他的智慧令他備受愛戴。那時，市區中心有一口井，井水清冽透澈，全城居民都從這口水井中汲水飲用，即使國王與大臣們也不例外，因為，這是城池中唯一的一口井。一天夜裡，當大地萬物都沉沉睡去，一個女巫進入城中，在井中倒入七滴魔液，然後說：「從現在起，凡飲用這井水的的人都會發瘋。」第二天清晨，所有居民 ── 除國王與侍從長 ── 都飲用這井裡的水，於是他們都變成了瘋子，正如女巫所預言的那樣。這一天，狹窄的小街上、市場中，人們都在竊竊私語，除此之外，什麼事情也不做，他們說：「國王瘋了，咱們的國王與侍從長都失去了理智！我們不能讓一個瘋國王統治國家，我們必須廢黜他。」這天晚上，國王命人從井裡汲來滿滿一金杯的水。水一送到，國王便大飲了一口，然後，把剩下的水賞給侍從長。於是維蘭尼城熱烈歡慶，因為，他們的國王及侍從長又恢復了理智。(1997/07/10 自由時報；作者：紀伯倫；譯者：伊宏)

點選後 放大瀏覽 (credit: 燕窩)

06112007 奉命寫小傳

衛忠欣副教授於2004年8月1日轉往文藻外語學院服務，也是第一位加入國際企業系的專任教師。他的大學與研究所教育，分別是1980年6月交通大學工學士與1988年12月美國普度大學經濟學博士。取得博士學位後，衛老師的專任教職工作為：美國佛羅里達國際大學（1988-1991），逢甲大學（1992-2002）與樹德科技大學（2003-2004）。他曾在東海大學與樹德科技大學兼課。衛老師生於1958年12月1日，非預期地由理工科轉入經濟學領域，在美國度過10年整，由留學生身份轉為助理教授。一直以教學使命自我期許的他，在邁入中年之後，頓悟「釋放訊號」在資訊不對稱的社會中之重要性，雖得學習如何「政治正確」，仍然為正直與讀書人的堅持而奮鬥。

衛老師仍在努力平衡他在研究、教學、服務三項，投入的時間心力，還要留時間給家人與好友（含自己）。他的主要興趣在於分析策略互動，也嘗試應用個經理論於訊息經濟、教育經濟。閒暇時，他著迷於結合科學思維與星座分析，聆聽愛爾蘭女歌手的美聲，仍愛打籃球，偶爾還會冒用上主之名，伸張正義，教訓惡小。他和幾位死忠的理想主義實行家，在2002年創辦一份國際期刊 International Journal of Business and Economics，歷任副主編 （Co-Editor）、主編（Editor），對學界奉獻一點心力。

自認未曾遇到稱職系主任的他，因緣際會地擔任國際企業系首位系主任，三年任期屆滿，滿心喜悅地重新回到第一線教育工作者的崗位。他表示：智慧的增長，遠超過三年來心力之疲累、行政工作排擠教學與研究之遺憾，一切自有神的安排。

談到近20年教學心得與理想，衛老師分享三則舊剪報。威廉亞瑟伍德曾說：「平庸的老師講述，好老師解釋，優秀老師示範，偉大老師啟發。」第二則，取自民國89年台灣日報，「韋伯在他那一篇傳世的不朽論文〈學術做為一種志業〉當中，殷殷勸告他的教師同業，我們是學生的老師，不是學生們的領袖，但是很多難堪的情況是，有愈來愈多的學院教師們，都讓自己在教師裡扮演領袖的角色。韋伯說，教師講台上的情境，絕對不是證明一個人是不是領袖的適當場所，畢竟，在一個聽眾 — 甚至連持相反意見的人 — 被迫保持緘默的場合，老師們表現出堅持信念的勇氣，是太方便了些。韋伯的論點，其實很簡單，課堂內的師生互動關係，屬於一種特別的權力關係，在學生們的眼中，講台象徵一種專業的權威，所以學生們幾乎是在不設防的情況下，接受了講台上老師所講授的專業智識，老師們自然不應該利用這種專業象徵的講台上情境，偷渡一些專業智識之外的個人信仰，更何況學生們沒有對等的對話權力，如果當他發現老師的論點有異於他之時，學生往往選擇保持沉默，即便發言論辯，恐怕也會擔心是否影響到老師對他的學習評價，畢竟分數是操在老師手上。」第三則出自民國87年中國時報，「一所知名大學裡，有一位不甚知名的老教授，他很怕應酬。有人說他不懂事，他說：學校聘我來，是要我把學生教好，不是要我來懂事的。我喜歡像一粒砂子，飛來飛去，別人不注意，而砂子知道自己的存在。」抬頭一望，他的髮色，還真讓人聯想到砂子。

我們的民主自由？家長眼中的縱容？國際企業的突變？

活動結束的垃圾，竟然會飛上門，難道有會飛的邪惡斷掌嗎？拍照存證，免得沒人相信。會長是無辜的，只是，換了別的主任，他就得背上黑鍋。

校長畢竟英明，在今年文藻週第一次籌備會議，清清楚楚說道：「衛主任是全校最會保護自己系裡的學生與老師的系主任。」當時，只覺得，早餐的豆漿在胃裡變成黃豆亂跳。現在，真想更跟 Bosco 借水晶球。八月開始，我也罩不住、不必罩這一小群無頭蒼蠅了。三年前來此創系，有吃有喝，當然不預期地餵肥了蒼蠅，如今也不忍踩死牠們。大家把食物收妥，蒼蠅應該會飛離。

這也提供靈感，編寫期末考的一題加分題。

下台為什麼要一鞠躬？

Ans: Because getting the burden off one's shoulder is simply the greatest gift I have even received for years! So, bow, bow again, and the third bow.

明明白白表達
自己告別行政團隊
排定搬遷時間表

從那一天起
精神好
諸事宜
心情好
邀約多
感謝主

即使中午一位忘記帶腦來校的同學
以強暴手法
想拿我雨傘
(咦 ... 我有更寶貴的東東ㄚ)
大吼一聲
震退鼠輩
跆拳道都用不到
即時在輔導簿記載一筆
對得起學務長
暑假正好家庭訪問一下
還是好心情

這幾週
想像一幅圖
一棟小房子有門聯

上聯是
寒天飲冰水
下聯是
點滴在心頭
(嗯 ... 不是原創。經國先生，借用一下)

至於橫批？

雲淡風清

Surprised to know that my old home page is still on line

Those were my favorite quotations, and still are!

http://knight.fcu.edu.tw/~jswei/tell.htm
http://knight.fcu.edu.tw/~jswei/tell2.htm
http://knight.fcu.edu.tw/~jswei/tell3.htm
http://knight.fcu.edu.tw/~jswei/tell4.htm
http://knight.fcu.edu.tw/~jswei/tell5.htm

after haircut -- fresh and clean

Inputs solicited

What follow are my potential research topics in Fall 2007-Spring 2008 and so on. Any constructive inputs or references are solicited and deeply appreciated. Whoever wishes to coach me or collaborate with me is welcome to drop me a note.

Exactly How Much Economics do We Need for Studying Cultural and Creative Industries?
(研究文化創意產業需要多少經濟學知識？)

Globalization on Campus: a Public Good or a Signal for Better Quality?
(校園國際化 -- 是公共財？還是彰顯高品質的訊號？)

Can Wenzao College Be Operated as An International Business?

Are there Evidences of Self-selection among College Professors in Taiwan?

Are Taiwanese Students Acting as Voters in Completing the Teaching Evaluation Questionnaires?

Why do All Universities in Taiwan Have abnormal Teaching Evaluation Statistics (over 4.0 on the five-point scale) -- A Game-theoretic Preliminary Interpretation

Carrots in Daylight and Sticks in the Dark -- An Economic Analysis

Identifying the Principal-Agent Scenarios on Campus in Taiwan

產官學的資訊透明化落實程度比較

策略性模糊與官僚運作

Self-posed on a sunny Sunday afternoon in May

傻瓜對話小系列

兩位傻瓜小人物的對話：建校精神、停車位、唐吉訶德
Written by A to public:
　　　　　　◇◇的精神是什麼？如何在逆境中傳承◇◇的精神？
身為◇◇人的第三代，從助學貸款，篳路藍縷走回母校任教的畢業生，對◇◇的第一印象是它是私校中收費最低，但卻提供一個具有高度宗教慈愛、關懷的環境，和重視人格陶養，對「人」基本價值信任與尊重的教育組織。
成為◇◇人20年後，◇◇的精神是什麼？且容我從韋伯的《新教倫理與資本主義的精神》來分享我的想法和感受。在文藝復興後期商業開始發達生活逐漸富裕，新教提倡的倫理包括：勤勞、儉樸、基督徒「天職」概念 → 為了榮耀上帝 → 每個人都應發揮個人的恩賜與才能 → 藉此，新教倫理給予商人、銀行家、律師、工程師和科技官僚賺錢、累積資產、追求個人卓越的道德正當性 → 也造就出專業化分工（專家領導）、理性化的經濟官僚組織 → 和日後的資本主義。
這看似成功的過程並非全部：專家們的「理性」開始一步步地罔顧、甚至吞噬新教改革的原始精神、宗教倫理式微 → 專家與群眾開始無止盡、無情的追求個人卓越、事業與財富 → 資本主義的興起同時也造就出一批沒有心肝、沒有愛心與關懷的專業官僚 (Specialists without spirit and experts [sensualists] without hearts)。韋伯在結論中感慨地說，這樣的結果不是新教改革的本意：而是一個Unintended consequence: an unforeseen, unexpected, and even unwanted, undesired results。這不是小說故事書，是歷史。
讓我們回頭再來看看◇◇的精神：◇◇◇會宗教精神在於對天、對人的愛、尊重與關懷，批判的精神和對真理的服從，and I quote from our official website「奉獻教育事業，不尚奢華，但求實在；不重虛飾，但求精良… 校舍建築以及教學上，一仍勤儉、踏實的原則，營造濃郁的人文氣息，溫馨的校園氣氛。」
◇◇確實面臨著逆境：財務、生源、現代化科技教育的競爭、專業化的提升、理性化、自動化的組織、不得不跟著教育部的結構追求卓越等等都是。But in what order? And at what expenses? 身為行政團隊的一員，◇◇的行政主管、職員（包括我），是不是都正自詡為理性化的組織專家與技術官僚，在行政程序中開始談論專業、理性、數據、證據與法則，財務的、科技卓越的、競爭力的，而越來越少談◇◇的「行政價值理念、關懷」如何落實在瑣碎的日常事務中？在資源、預算的分配中？我們是不是在追求卓越的過程中，開始踩著◇◇人的肩膀，成就組織與事業？是不是開始在繁忙的行政事務中喪失了對學生、對同僚的愛、尊重、耐心、包容與相互信任，而給予他們專家和官僚般的臉色、表情與答覆？是不是在決策過程上，開始輕描淡寫◇◇宗教奉獻教育事業的精神，對儉樸和學術踏實的堅持，重重投入對浮華名氣的追求？我們是不是也開始步入、同時相對造就出一批未來「沒有心、沒有價值、理念、精神」的專家？
在順境中襯得出◇◇的精神並不稀奇。能在財務緊縮、生源減少、專業化、理性化組織再造的逆境中，還能守住那一絲◇◇人教育、學術的傲骨與堅持，才真正顯示出◇◇精神的值得傳承不是嗎？就算這意味著傳承的方式需要妥協追求卓越的步調，承受「較不卓越」的名聲，而重新靜下來尋回那份踏實、樸質的堅持、濃郁的人的氣息，和彼此信任、尊重的校園氣氛。對我而言，◇◇精神面臨的最大逆境，會不會是幾年後在校史館中回顧紀錄說：這不是◇◇追求卓越的本意，it is an unwanted, undesired consequence…. But is this an unforeseen consequence?

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From B to A:
我通常都寫英文、不唸稿。您今天是寫中文、狂唸稿。我寫推論、您寫預言。我老邁、您年輕。我光棍、您已婚。我整天想策略互動、您每天寫文化研究。我會胯下上籃、您是網球代表隊員。...嗯 …看起來，我們大不同耶。[for the sake of record, do not stick the same label or mark on us! Does anyone hear me?] 一起快樂地搶一般停車位。這點，是我的榮幸！哈利路亞。
_____________________________________________________________________
From A to B:Your signing up has already decided that you are doomed to be classified as the genre I belong to. Historians don't normally predict, but as a cultural study people I was trained to not write things that are counter factual. Anyway, at least we will both know where we cannot find our cars. Nice to have you join the family of God.
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From B to A:
To the young and restless A:I had a brief chat with your big brother yesterday. Well, I was teasing. I won't mind to receive another label or have another membership as you folks put it, the black five category. Ha! But I usually don't pay the membership dues. As one gets older and older, inevitably there are labels keeping coming to us, in bright daylight or in the dark nights, or even in bad dreams. Luckily He is watching from above. And even if He is taking a nap or what, I had a sword hanging outside my caves. By the way your fans were probably right -- your statement was not really broadcast worldwide. As a matter of fact, let us assume that there are 100 hits at best on May 24. Hey, did it ever occur to you that maybe your bodies like me were responsible for 80 percent of it? WOW! What does it lead to? Chances are that all the King's Horsemen probably are unaware of it. So, you are safe, at least for now. This is a good news, isn't it? Have a good weekend!
B (black inside and out 從裡到外、黑透了)
P.S. Do tell me in private communication, of course, where I can usually find the parking space. That is what a friend is for, right?
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From A to B:
The counter screens out the same IP address when doing the entry count.
So unless you keep disconnecting and reconnecting your PC to the net, and have a different IP, you will be counted only once that day.
Well, the 80 people should stand for at least 50 I would say.
Anyway, the main thing is I had recited the script in front of …… , and other alumni.
The ...... is shed, and the ...... will come. (消音)
Now in order to protect you all from being labelled as the black 5 category, I am locking the article and respondeces up for now, remaining only the title been seen.
If someone is so eager to know what I have said, he will need a password for that.

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From B to A:
Good Lord! ...... will come! Hm ... I am waiting in style.

Just had my hair style changed

A good month in 2007

Angel Identity

Through the freeway
Across the ocean
On numerous sleepless nights
I carried your heart with my broken wings
And
I thought that it was His will
Let an angel carry another
Into the sky
Away from those dark nights and sorrow

Was I good enough for the task?
I was not sure
But once for a while
You proposed to carry my heart
Making me believe
that we were flying in the sky

But the journey seemed to go circle
Communication failure and lying
lack of trust and betrayals never walked away
You told me you were not an angel
I asked Him if I were an angel

For the first time in years
I listened
And
realized
I never had enough strength
To fly, to carry

All these years
A real angel has been there
Carrying me and whatever I thought I was carrying
And He has never abandoned me

Teachers are human too -- failure is around us all the time. So cheer up my students who worry about the final grade

An old friend (and former grad student) of mine who kindly inspired me and took me to this blogger recently indicated that her hands were tied by school work, family obligations and so on. She has to stop sharing her wonderful thoughts here indefinitely. How sad!
Yes, we all are exhausted. Are we accomplishing meaningless task by investing countless hours? Nobody knows and I doubt that anyone would really care.
On one of these sleepless nights I could not do any work. I chose to write something that is completely out of my students' expectation. They are in Chinese however.

我把我的淚串成珍珠
隨時地掛在我心上
幻想成為她最美的首飾
因為每一顆珍珠 　　
都是我最珍貴的淚

我把它藏著心底 　　
隨時提醒我
同樣的錯　　同樣的傷 　　永遠不會有第二次

每一天 　想一遍
在夢裡
她回首一笑
珍珠鍊子斷了
我的淚灑落一地
踩著一地水
她溫柔地問
答應她的珍珠項鍊在那兒？

我哭泣一夜
為了一串新的珍珠項鍊
淚水終於乾了
她卻不再問我
答應她的珍珠項鍊在那兒？