Fall 2009 個體經濟學 Microeconomics Syllabus

文藻外語學院九十八學年度第一學期課程綱要
Wenzao Ursuline College of Languages
Syllabus for the Fall Semester in 2009
壹、課程基本資料
課程名稱Course Title ： 個體經濟學 Microeconomics
開課學制School System ：
日間部 Day School 4-Year College
開課單位Department：
國際企業管理系Department of International Business Administration
授課教師Instructor：衛忠欣 (Jong-Shin Wei)
職稱Position Title：專任副教授Associate Professor
師生互動Instructor’s Contact Information：
1. 辦公室Office ：Z0513
2. 辦公室電話Office Phone Number：07-3426031 ext.6222
　　　　　　　　　　　　　　　　　Also 0912-604-341
3. 電子信箱E-mail：jsw12011958@gmail.com
　　　　　　　　　　john@mail.wtuc.edu.tw
4. 約談時間Office Hours：12:10 pm ~ 2:50 pm, Tuesdays
3:10 pm ~ 4:50 pm, Thursdays
學分Credits：3 (學分)
選課別Category：【★】選修Elective Course
開課類別 Course Categories：【★】學期課 For Academic Semester
開課年級 Year Taught：2 (sophomore)
授課班級 Class Taught：UB2
科目概要Course Description：
只需個體經濟學原理知識，盼能介紹個體經濟學之主流、具科學分析之嚴謹與預測能力、輔以個案研究與實驗。若能認真聽講、閱讀、互勉、良性競爭與自律，將領悟採用文字淺顯的英文資料之堅持。內容涵蓋：消費者決策、生產者決策、市場結構、公司治理、訊息經濟學簡介、策略思維與應用。本課程雖不需依賴微積分。同學應具備「個體經濟學原理」之背景。

Only principles of microeconomics is the required background. Our goal is to guide you to appreciate the rigor, predictive power of some issues in mainstream microeconomics as a science while a few case studies and experiments will also be conducted. The adoption of easy-to-comprehend materials written in plain English will soon be justified as long as students work seriously in a friendly environment made up of lecturing, encouragement, reading, peer pressure, and self-commitment. Topics covered include: consumer’s decision-making, producer’s decision-making, market structure, internal organization of the firm, introduction to economics of information, and thinking strategically with business applications. Calculus is not needed.

課程目標Course Objectives：
1.讓學生能活用經濟學之科學方法與思維，培養獨立思考與批判能力。
2.使學生開拓消費與產業分析、運用策略的視野，了解個體經濟政策之立基。
3.持續讓學生養成閱讀英文版商管類教材之習慣、撰寫產業個案研究之基礎技能。
4.使學生具備商管就業市場之基礎知能，或奠定升學基礎。

Introduce a small subset of materials often covered by teachers in our counterparts. The natural tradeoff is emphasizing deep thinking and open-minded yet stimulating atmosphere at which English serves as a tool, not the target per se. Help students utilize the scientific reasoning in understanding the root of economic policies and how our market system functions regarding consumption and competition. Make students get familiar with economic concepts (in English) required in the business sectors as well as tools needed for post-graduate work.

評量方式與評分比例分配Evaluation Criteria：
Part 1: Active participation (i.e., answering and questioning): 20%
(與學務系統之點名無關)

Part 2: In-class midterm exam: 30% (解答皆上網；見網路學園)

Part 3: (Students must choose only one of the following by Nov.11.)
升學導向： In-class final comprehensive exam: 50% (解答皆上網；見網路學園)
就業導向： Individual written project report: 50% (due: before the final exam week；報告皆上網，符合資訊透明化)
In-class exams are open books/notes.

點名是本校引以自豪(且沒有辯論空間)的政策。既然有點名，要求依座位表入座，並不為過。若考前畫重點，更是自欺欺人、治學之恥。教師對評定『Active participation』的最起碼保證，為subjectively objective。

課堂要求Course Requirements & Policies：
As we are excited (and expected) to utilize modern technology, lectures will be given via PowerPoint. Those who blame PPT for feeling sleepy should seriously consider transferring to colleges that still heavily use chalk talk. No chatting; no use of cellular phone in any way. Do not circulate materials (even if they are from our college) among students when the class is in session. [Do negotiate with me beforehand as talking for 50 minutes with no stop isn’t good to my health. I can lend you a few minutes for legitimate purposes.] Spontaneous interaction (such as questioning and answering) is expected and rewarded. All questions should be brought to the instructor.

啟動冷氣之權責，在於教師。目前係使用者付費。門窗宜關閉以防止麥克風相互干擾與窗簾布飄揚(影響螢幕光度)。負責管理冷氣卡的同學務必準時進教室、啟動冷氣，違者應受平時成績扣分之處分(理由：負面影響教與學之環境)。第一週將徵求課堂義工兩位，以平時成績為誘因。校園治安良好，授課中途，如需緊急如廁，一律由前門出入，義工確實造冊登記，也助於教師搜集研究資料。在第一屆學生離校後，授課中途尿遁之怪象，理應走入歷史。(已提示泌尿科、婦產科醫生診斷證明者，將不會被登記。)據本人數年觀察，本校正、副校長與多位主管(甚至本人)，年齡是同學的兩倍有餘，長期在冷氣房開會，未見有在70分鐘內如廁之需要。電影院的觀眾樣本，就更不用說了。

考試時可使用字典或翻譯機，記取瓜田李下的古訓，不得傳遞借用。為提供同學考前認真閱讀課本之誘因，翻譯機與字典，限考試開始30分鐘內使用。嚴禁考試時參考中譯本。試題以英文為主，授課時會適時加入中譯。影印課本觸法；用中譯本會後悔 -- 堅持用中文課本就不必來文藻；在大學續用高職課本或補習班講義是傻瓜。所有教材(含解答與考古題)完全公開(請善用網路學園)、既非照本宣科、獎勵聽眾預習。同學若全程錄音，既利於充實教學資源、防範斷章取義之卑劣作為，必有漂亮的平時成績。伏案小睡者，得視同缺席。如有業界專家前來協同教學，將適時微調若干授課進度。協同教學之內容，也會納入考試範圍。

預防傳染疾病之相關事宜，概依校方規定。
本課程如有 teaching assistant (TA)，另行公告。

學校指派的國際企業管理系課程規劃小組，已於98年暑假，將本課程自國際企業管理系之報部課表刪除。目前本課程係適用於97學年度入學之國際企業系同學。爾後有意升學者，宜提早規劃。


教科書Textbooks：Schotter, A. (2009), Microeconomics: A Modern Approach, first edition. South-Western. (Most of you will find the textbook challenging and demanding.)
指定參考書目或網址References：
Those who have weak background in principles of microeconomics are strongly urged to consult my teaching materials in the principles of microeconomics (經濟學一) course.

Two good texts for that course are:
Frank, R. H. and B.S. Bernanke (2009), Principles of Economics, brief edition. McGraw-Hill.
Mankiw, N.G. (2007), Principles of Economics, third ed. Thomson.

近幾年相關課程之授課投影片與試題詳解，皆開放於e-learning (http://elearning.wtuc.edu.tw)。
務必養成至少每週兩次登入e-learning之閱讀習慣。所有重要通知，皆由 e-learning 系統發信到同學的信箱(wtuc.edu.tw網域)。

其他網路資源：
http://en.wikipedia.org/wiki/Main_Page
http://jsw12011958.blogspot.com/
http://www.slate.com/
http://nobelprize.org/nobel_prizes/economics/laureates/

貳、課程內容與進度（Course Content & Schedule）
上課日期Date

1.單元名稱Units
2.授課方式Instructional Approaches
3.作業、報告考試或其他Assignments, Tests and Others
4.備註Remarks
09/16
1. Self-introducing, syllabus, ethics, exchanging view points, reporting recent
teaching evaluations and performance, and classroom setup (徵求義工)
Economics and institutions
2. Sharing experience to motivate students; informal and hopefully delightful
3. No need to preview materials
4. Help identify who are not ready for taking this course

09/23
1. Economics and institutions Preferences 教師節慶祝大會(3:10~5:00 停課)
5:10 ~ 6:00 照常上課 – 欲退選者除外
2. Ch.1 and Ch.2
3. Seating chart implemented
4. 教師節慶祝大會 -- 可能引影響進度

09/30
1. Preferences Indifference curves
2. Ch.2 and Ch.3
3. Seating chart finalized

10/07
1. Indifference curves Demand behavior
2. Ch.3 and Ch.4
4. Selective coverage

10/14
1. Demand behavior Applications of consumer demand
2. Ch.4 and Ch.5
4. Selective coverage

10/21
1. 文藻週停課

10/28
1. Applications of consumer demand
2. Ch.5

11/04
1. Applications of consumer demand Uncertainty and insurance
2. Ch.5 and Ch.6

11/11
1. Midterm exam
2. 範圍：09/16 ~ 11/04
3. No make-up exam
4. In-class exam

11/18
1. Uncertainty and insurance Technology and cost
2. Ch.6 and Ch.8
4. Selective coverage

11/25
1. Uncertainty and insurance Cost and profit
2. Ch.6 and Ch.8
4. Selective coverage

12/02
1. Cost and profit
2. Ch.8 and Ch.9
4. Selective coverage

12/09
1. Game theory and strategic business analysis
2. Ch.11
4. Selective coverage

12/16
1. Game theory and strategic business analysis
2. Ch.11
4. Selective coverage

12/23
1. Internal organization of the firm
2. Ch.13

12/30
1. Internal organization of the firm Moral hazard and adverse selection
2. Ch.13 and Ch.23

2010/01/06
1. Moral hazard and adverse selection
2. Ch.23
4. Selective coverage 繳交報告(適用於就業導向)

01/13
1. Final exam (適用於升學導向)
2. 範圍：整學期
3. No make-up exam
4. In-class exam

Any updating will be announced on e-learning and in class.
放棄智慧財產權、歡迎全貌轉錄引用。
(last updated September 16, 2009 by jsw; file name: F2009micro_syll.doc.)